Sunday, November 6, 2016

DIGITAL PHOTOGRAPHY & IMAGING

BASIC PHOTOGRAPHY

You can do photography with even the simplest of cameras, but the principles that I’d like to explain  are for people who want to learn to use a DSLR camera, a micro four-thirds camera, or at least a camera that allows the photographer to adjust the shutter speed, aperture, and ISO.  Even some pocket cameras have this functionality. What is shutter speed, aperture, and ISO ?

SHUTTER SPEED

shutter speed is ‘the amount of time that the shutter is open’. In film photography it was the length of time that the film was exposed to the scene you’re photographing and similarly in digital photography shutter speed is the length of time that your image sensor ‘sees’ the scene you’re attempting to capture.
Shutter speed is measured in seconds – or in most cases fractions of seconds. The bigger the denominator the faster the speed. In most cases you’ll probably be using shutter speeds of 1/60th of a second or faster. This is because anything slower than this is very difficult to use without getting camera shake. Camera shake is when your camera is moving while the shutter is open and results in blur in your photos.
If you’re using a slow shutter speed (anything slower than 1/60) you will need to either use a tripod or some some type of image stabilization

APERTURE

Simply put, aperture is a hole within a lens, through which light travels into the camera body. It is easier to understand the concept if you just think about our eyes. Every camera that we know of today is designed like human eyes. The cornea in our eyes is like the front element of a lens – it gathers all external light, then bends it and passes it to the iris. Depending on the amount of light, the iris can either expand or shrink, controlling the size of the pupil, which is a hole that lets the light pass further into the eye. The pupil is essentially what we refer to as aperture in photography. The amount of light that enters the retina (which works just like the camera sensor), is limited to the size of the pupil – the larger the pupil, the more light enters the retina.

So, the easiest way to remember aperture, is by associating it with your pupil. Large pupil size equals large aperture, while small pupil size equals small aperture.

One important thing to remember here, the size of the aperture has a direct impact on the depth of field, which is the area of the image that appears sharp. A large f-number such as f/32, (which means a smaller aperture) will bring all foreground and background objects in focus, while a small f-number such as f/1.4 will isolate the foreground from the background by making the foreground objects sharp and the background blurry.

ISO

A high ISO such as ISO 1,600 will produce a brighter picture than a lower ISO such as ISO 100. The drawback to increasing the ISO is that it makes the picture noisier.  Digital noise is apparent when a photo looks grainy. Have you ever taken a picture at night with your cell phone or your pocket camera, and noticed that it looks really grainy?  That is because the camera tried to compensate for the dark scene by choosing a high ISO, which causes more grain.



Sunday, August 14, 2016

MULTIMEDIA DESIGN : ADVANCE TECHNOLOGY

EXHIBITION BOOTH [ BEST ANGLE & MODELLING PROCESS]

After finish all the modelling I need to choose one best angle that I will print and put it on the assessment day and this my best angle for my exhibition booth and the process of making the  exhibition booth.

MODELLING PROCESS


BEST ANGLE


MULTIMEDIA DESIGN : ADVANCE TECHNOLOGY

EXHIBITION BOOTH [ BEST ANGLE ]

This is the best angle for me to look at my booth modelling. There is 10 best angle that I already choose from the modelling and this is the best 10 angle











MULTIMEDIA DESIGN : ADVANCE TECHNOLOGY

BOOTH MODELLING [ PROCESS ]

For the first thing that I modelling in the 3D Max  is the reception counter that is a nescafe cup that is only half of the cup and this is the reception counter that I made.

front view

perspective view

back view

top view



MULTIMEDIA DESIGN : ADVANCE TECHNOLOGY

BOOTH ( FLOOR PLAN & MARKER RENDERING )

After finish the sketches now before I start modelling my booth in 3D Max I need to do the floor plan and also the marker rendering. The function of the floor plan is to make our work in modelling is correct, it is like the guidance for us to make the modelling. This is my floor plan and also the marker rendering for my booth

FLOOR PLAN

MARKER RENDERING

MULTIMEDIA DESIGN : ADVANCE TECHNOLOGY

BOOTH ( SKETCHES )

After collect all the booth and get inspired by all the booth that i already choose now the next step is do some sketches for the booth that  I want to make. First I get inspired by the lipton booth that is the reception part. It use the cup of tea that only half of the cup only. I think it unique and I want to do that for my reception part. this the sketches for the reception part.



After that I make the entrance for my booth, because I really like the  Lipton booth that I choose as my reference therefore my booth will take the Lipton booth design as my example. therefore this is my booth entrance will look like.


For the booth this is the sketches that I made for my booth. There will be two booth that is one is for the people who want to sit and do their own work of business, the another booth is where the people who want a speed drink. this is the sketches for the whole booth



MULTIMEDIA DESIGN ; ADVANCE TECHNOLOGY

TASK 2

In this task we are require to choose 10 example booth as reference to build up our own booth. Therefor this is 10 example booth that I choose as my reference to build up my booth.


 BOOTH 1


BOOTH 2



BOOTH 3


BOOTH 4


BOOTH 5


BOOTH 6


BOOTH 7


BOOTH 8


BOOTH 9



BOOTH 10






PROFESSIONAL ETHICS

CODE OF ETHICS

Code of ethics are voluntary statements that commit organizations, industries, or professions to specific beliefs, values, and actions and/or that set out appropriate ethical behavior for employees.

There are four main type of ethical codes:-
(i) Organizational or corporate codes of ethics- these are specific to a single organization. Basically these codes seek to identify and encourage ethical behavior at the level of the individual organization.

(ii) Professional Codes of Ethics – Traditional professional groups such as doctors, lawyers and accountant have their own guidelines for their members. However this is increasingly common for other professions such as marketing or engineers to have their own conduct.

(iii) Industry Code of Ethics- particular industries also sometimes have their own codes of ethics. For example, in 2005 the electronic industry released its code of conduct to ensure the working environment is safe to work, workers are treated with respect and dignity and the manufacturing process are environmentally responsible. This code was developed by a number companies together including Dell, Hewlett, IBM.

(iv) Programmer or Group codes of ethics:- This are code of ethics established by certain programmers, or other sub-grouping of organization participating in specific programmers. For example the usage of a certain label or trademark.

Consequently, codes of ethics are usually written in general terms, nothing obligations to each group without stating which one of them take precedence in any given situation.
In terms of the content, codes of ethics typically address a variety of issues, many of which appear to reflect industry factors and the prevailing concerns of the general public.
When an organization deals with the creation of ethical codes, most codes attempt to achieve one or both of the following:-
(i) Define the principles of standards that the organization, profession or industry believes in or wants to uphold.
(ii) Set out practical guidelines for employee, either generally or in specific situations (such as accepting gifts, treating customers, etc)

UTILITARIANISM

The first is the utilitarian view of ethics, in which decisions are made solely on the basis or their outcome or consequences. 
The utilitarian approach focuses on actions (behavior), not on the motives for such an action. 
It is most consistent with Kohlbergs’s social contract stage. A manager guided by this approach considers the potential effects of alternative actions on all involved. 
The chosen alternative is supposed to benefit the greatest number of people, although such benefit may come at the expense of a few or those with little power. 
The manager accepts the fact that this alternative may help some individuals but hurt some others as long as the potentially positive results outweigh potentially negative ones, the manager considers the decision as ethical.
The bottom line of utilitarianism is to provide the greatest good for the greatest number.
Following the utilitarian view, a manager might conclude that laying off 20 percent of the work force in the plant is justified because it will increase the plants profitability, improve job security for the remaining 80 percent, and be in the best interest of the shareholders.
The utilitarian approach prescribes ethical standards for manager in the areas of organizational objectives, efficiency and conflict of interest

RIGHT ETHICS & DUTY ETHICS

In terms of ethical theory, rights can be define along with the following lines:-
“  Natural rights are certain basic, important, unalienable entitlements that should be respected and protected in every single action. 
This notion of rights goes back to the British philosopher  John Locke (1632-1714). He created the concept of the ‘natural rights’ that humans are entitled to and which should be respected and protected.
This has extended to include the right to freedom of speech, conscience, consent, privacy and the entitlement to fair legal rights whereby this rights has been enunciated by Immanuel Kant (1724 – 1804, a German philosopher) and is called the Kantian/Rights.
The significance of the notion of the rights of an ethical theory lies in the fact that these rights typically result in the duty of others to respect them. 
Today basic human rights will include also right to life, liberty, justice, education, fair trial, fair wages etc. 
It should be noted that rights are connected with duties, since the right of one person can result in a corresponding duty for other person to respect, protect or facilitate these rights. For example, my right to privacy imposes a duty on others to refrain from gathering personal information about my personal life without my consent.
Kant’s theory is based on the moral principle that he calls the categorical imperative and that requires that everyone should be treated as a free person equal to everyone else.  That is everyone has a moral right to be treated in such treatment(i.e. equally) and everyone has the duty to treat others in such a way.

VIRTUE ETHICS

Virtue Ethics is a departure from the traditional approaches discuss so far. 
Virtue Ethics can be defined  as follows:-
Virtue Ethics contends that morally correct actions are those undertaken by actors with virtuous characters. Therefore, the formation of a virtuous character is the first step towards morally correct behavior. 
This are set of acquired characters that enables a person to lead a good life.
Central of the ethics of virtue is the notion of “good life”. 
For Aristotle, one of the original proponents of virtue ethics is happiness. 
For example: a happy businessperson would not only be one who finally makes the most money, but one who does so by at the same time savouring the pleasure of a virtuous manner of achieving their success. 
In a business context, ‘good life’ means far more than being a profitable company. 

ETHICAL EGOISM

Egoism can be defined as follows:-
     “ …… an action is morally right if the decision maker freely decides in order to pursue either their (short term) desires or their (long term) interests. 
The justification of egoism lies in the underlying concept of a man: as man has only limited insight into the consequences of his actions, the only suitable strategy to achieve a good life is to pursue his own desires or interest.

PROFESSIONAL ETHICS

CHALLENGER TRAGEDY

In the next class we need to discuses about the challenger tragedy, we are need to find the information about the challenger tragedy. For my part I need to search about the cause of the tragedy.

The Space Shuttle Challenger disaster is probably the most significant event in the history of spaceflight in terms of its impact on the general public and on the US space program. The death of a crew of seven, which for the first time included civilian astronaut Christa McAuliffe, in a fiery explosion broadcasted in national television for days after the accident left a mark in the public imagination.

Even deeper was the impact on the NASA. Blinded by the success of the early Shuttle flights, the Agency’s management had developed a careless attitude towards warnings coming from the engineering community. NASA had committed the Shuttle to an impossible schedule even before it entered in service in order to ensure funding. Over time, NASA management had grown increasingly impatient with the technical delays that operating such a complex machine required.

All that ended on the bitter cold morning of January 28th 1986, when seven astronauts lost their lives in front of family, friends, and millions of TV viewers. A vehicle that was celebrated for its technical prowess broke up 73 seconds into the flight, burning nearly 2 million liters of fuel in just a few seconds, creating a sinister cloud of gas that still plagues the memory of anyone who saw it.  

The cause of this tragedy is start at the morning of January 28 was usually cold, the engineer warned their supervisor that certain components particularly the rubber o-ring that sealed the joints of the shuttle's solid rockets boosters were vulnerable to failure of low temperature. But these warning went unheeded, and at 11.39 a.m. lifted off. the morton thiokol, the company that design the solid rocket booster had ignored warning about the potential issues. Other than that the manager were aware about of these design problem but also failed to take action.    

PROFESSIONAL ETHICS

WHAT IS ETHICS

Ethics is a principle of morally acceptable conduct of individuals. It is also an individual's personal belief about right and wrong behavior.

WHAT IS PROFESSIONAL ETHICS

  • It is not so much difference from ethics, professional ethics is an action that trained people to control their performance of a task or resources. 
  • Other than that professional ethics also a rule and value that is reflexive when desiding on how to behave.
  •  Professional ethics also helps people to shape the organization's culture and determine the values it's members use in their dealing with other stakeholder. 
  • It also allowed to enforce the ethical standard at their profession.
  • Some organization have many groups of professional employees – nurses, lawyers, researches, doctors and accountants – whose behavior is governed by professional ethics.

Tuesday, June 21, 2016

MULTIMEDIA DESIGN : ADVANCE TECHNOLOGY

OBJECTIVE OF THE SUBJECT


  • Explore and articulate the implication of software innovation to the aesthetics of design.
  • Identify mainstream and alternate technologies, and articulate the impact of new technology on a design practice, culture, media, content and usage.
  • Develop the multimedia design project that integrate conceptual development, technology and stylistic decision making, and resolve to a professional level.
  • Present a coherence final design outcome with demonstrable development of processes, technical experimentation and critical justification of decision-making.    

MULTIMEDIA DESIGN : ADVANCE TECHNOLOGY

PRODUCT BACKGROUND

Nescafe Oh so nutty! this is the product that I want to share to the other people about the  delicious of the drink. Nescafe Oh so nutty is one of the new product that produce by Nestle. There is more than 2000  brand, from global icon to local favorites. the nestle product will help people live more enjoyable, healthier lives, drawing on their 150 years of passion for nutrition to bring them products they can trust.

This is some of the product that produce by the nestle factory:

  • baby foods
  • bottle water
  • cereals
  • chocolate & confectionery 
  • coffee
  • culinary, chilled & frozen food
  • dairy
  • drinks
  • food service
  • healthcare nutrition
  • ice cream
  • pet care
  • weight management 

Among of all the product I choose the coffee  as my product that I want to promote. In the coffee product there is many type of Nescafe such as nescafe original, nescafe coconut, nescafe latte, and many more

Nescafe is the rich taste of your favourite coffee reflects its rich history. Nescafé coffee originated in Brazil in the 1930s as an early example of innovation and sustainable development. Building on Nestlé’s milk processing expertise, we developed soluble coffee helping thousands of Brazilian farmers avoid hardship and crop waste. True to our heritage, we continue to support and work with farmers around the world.


Having developed a way to make a quality cup of coffee simply by adding boiling water, Nescafé coffee was launched in Switzerland in 1938. It was soon exported to France, the UK and the USA. In 1965 Nescafé brand extended its innovation by offering freeze-dried soluble coffee with the launch of Gold Blend. Over the years, Nescafé product innovation has evolved further to capture even more of the natural aroma and flavour from every coffee bean. Today consumers around the word enjoy the quality, flavour, aroma, convenience and natural goodness of Nescafé coffee in many different formats.

MULTIMEDIA DESIGN : ADVANCE TECHNOLOGY

GANTT CHART

Gantt chart is a horizontal bar chart that is used in a project management. It is one of most popular and useful ways of showing the activities display against times. In a Gantt chart we can see each of the activity that is represent by a bar. Other than that the position and length of the bar reflect the start date, duration, and the end date of the activities.

A Gantt chart provide a graphical illustration of a schedule that help to plan, coordinate, and track specific task in a project. Gantt chart can be a very simple version and also can be a complicated version depend on what project you want to make and the thing that you want to cover. Usually Gantt chart can be create using project management application such as Microsoft project or Excel.

This is my gantt chart for this module I need to follow my gantt chart to make sure that my project will running according to the planning.


MULTIMEDIA DESIGN: ADVANCED TECHNOLOGY

LEARNING OUTCOME

The aim of this subject is to explore the relationship between technology, innovation, media, content, and cultures, whilst providing a forum for student to further develop their skill in specialized software related to multimedia design practice.

In this module will cover:

Knowledge 
can reflect critically upon ones own practice and utilize self-editing skill within the design process

Thinking skill
Able to demonstrate critically, evaluate and making skills using a number of specialist media and processes

Subject-based practical skills
Able to demonstrate the use of methodology and project management skill within the design project
Understand on how to work on screen and paper-based format which have synergy and a visual coherence.

Skill for life and work
Able to construct and implement a realistic timetable of research leading to the creative set of outcomes   

Monday, June 20, 2016

PROFESSIONAL ETHICS

BRIEFING

Today was the first day of this semester, and this is the first subject that I learnt today. What I understand in this subject was about the principle of moral that we as a designer should have to be a professional designer. In the principle of moral there will have a rules that we need to obey, an attitude that we should have in our self in our way to be a good and a professional designer and also the discipline that we should practice in a daily life.

There is some question that I need to answer to make me more understand about this subject such as:

  • What is ethics ?
  • Why study ethics ?
  • Meaning of responsibility ? 
  • What are are profession ?
  • Responsible professional and ethical corporation ?
This is all the thing that I need to know if I want to understand about what will I learnt in this semester and all this question I need to present it on this Friday.        

Monday, May 23, 2016

MULTIMEDIA DESIGN NEW TECHNOLOGY

CHARACTER DESIGN

To make a animation there is a character in the animation therefor I need to create a character for my animation. There is not much character inside my animation only the girl character and the chicken at the beginning of the animation. 

This is the character of my animation :

picture 1 : character design

picture 2 : the second scene of my storyboard
picture 3 : the first scene of the storyboard

MULTIMEDIA DESIGN NEW TECHNOLOGY

STORY BOARD 

After I done my concept board now I need to make storyboard for my story. Because my story is animation story I need to make a detail in the story board this is because when our storyboard is in detail it make our work become more easy especially when want to animate it.

My storyboard is about a girl start her days with a cup of Nescafe. This is my storyboard:




MULTIMEDIA DESIGN & NEW TECHNOLOGY

CONCEPT BOARD

After finalize my idea about what product that I want to promote the next step is by making a concept board. The concept of my product is the freshness of the hazelnut.

Nescafe Oh so nutty was a new flavor in Nescafe product, it is a combination of two type of hazelnut and when you drink it you can feel the freshness of the hazelnut and it is suitable  to drink anytime anywhere.

Other than that Nescafe hazelnut also very suitable to drink in the morning because you need the feel of freshness to begin the day. This is my concept board of my topic about the Nescafe Oh so nutty


GROUP DESIGN PROJECT

EXHIBITION SETUP 

The exhibition day is around the corner therefor we need to start the setup of the exhibition place. We start with print all the thing that we want to exhibit like the wire frame, poster, app interface and many more. 

Other than that we also buy a thing that we want to use to hang the thing on the exhibition day. this is the setup that we make for the exhibition day :

picture 1 : setup of exhibition 
picture 2 : setup of exhibition
This is the picture that I took along the exhibition day. The exhibition day that we made is the same day with the assessment party for this semester therefore all the art work from other student also will be in the same place as the exhibition place. This is the picture that I capture around the exhibition day :
picture 3: the lecture do the assessment to other student 
picture 4 : the look of our exhibition on the early of the exhibition
picture 5 : the group photo 
REFLECTION
  • I learn that an exhibition need a lot of time and full focus on it to make it run well as what we plan.
  • A strong team work will make all the process to achieve target to the exhibition day play importance role therefor we need to work as a team to make the work reality. 
  • Discussion also importance when we face a problem in a group, it will make the work finish fast and with a better solution. 

GROUP DESIGN PROJECT

POSTER DESIGN

In exhibition there will be a poster to let  the people know about the exhibition. In the poster we need to put all the importance thing to make people know about the exhibition such as the date, place, time and a tittle. Other than that the arrangement of the poster and the item that we want to put in not to much because if there is too much image the poster will look crowded.

This is the poster that made by our creative director Samira Jamali, in the poster there is some information 

DATE : 20 MAY 2016
PLACE : VERTICAL STUDIO B
TIME : 9.00AM - 5.00PM

And this is the poster for our exhibition:

picture 1 : poster six to fix

and this is the invitation card and also the booklet for our exhibition :

picture 2 : front page of booklet
picture 3 : inside of the booklet
picture 4 : invitation card