Showing posts with label Writing for Designer. Show all posts
Showing posts with label Writing for Designer. Show all posts

Saturday, April 12, 2014



Subj : Writing For Designer
Lect : Miss Tiffany Chew

Task 7


           Form a group of 2, than pick 5 advertisements and try to interpret the advertisement in designer term. I choose Alexis as my partner and this is our work:

1. Advertisement about Bio-Oil



 2. Advertisement about the perfume miss Dior and the competitor:






















3. Advertisement about SEIKO watch and the competitor:





4. Advertisement about Swatch watch : 





















5. Advertisement about cosmetic product by Olay:


REFLECTION:

  • Learnt to work in a group and share our opinion about the advertisement.
  • Know how to describe about the designer term more.
  •   


Subj : Writing For Designer
Lect : Miss Tiffany Chew

Change the video advertisement to text 

            Pick one advertisement and try to listen what the advertisement talk about. Search the key words they use in the advertisement and describe why they use it. My survey are the advertisement about Dettol product. Here the video that I choose :


Mother : when it's come to my family house, I trust only Dettol antiseptic liquid
Promoter : It powerful formula and scientifically proven. To get rid 24 types of germs including H1N1                             virus
Mother : That why I use Dettol for everything I do.
Promoter : Dettol, because health is priceless. Spreading health with medical Practitioners Federation.
                 Dettol be 100% sure.
                 Now available new Dettol Antiseptic wound wash in ready to use spray bubble.

Key words:

  • Powerful formula - Dettol can kill 24 types of germ including H1N1. 
  • Dettol be 100% sure - It inevitable by medical practitioners federation. To mother who care about their family and have many children will choose this product as a protection to the family.

REFLECTION : 


  • Learnt to understand the advertisement and what their unique selling point.  





Subj : Writing For Designer
Lect : Miss Tiffany Chew

Task 6


               Print art is one advertising medium that attracts many buyers regardless of age. Therefore, ad design is very important in conveying the message to consumers so that consumers will interested in buying our product.
               Task 6 is to assess the advertisement that we have chosen from the magazine or anywhere resource. I have to choose 5 advertisements and try to explain what I see and what I understand about the advertisement. This is what I have done:














































THIS IS WHAT I GET FROM THIS TASK


  • I learnt many thing about ad design such as where to put the important information, the suitable position of the product.
  • when look at the advertisement not only look at the product but also read the footer.













Wednesday, April 9, 2014



Subj : Writing For Designer
Lect : Miss Tiffany Chew


         I have read a magazine and the tittle is communication art. It is very good magazine for who want to become a graphic design. The magazine teach us how to appraise someone art work. There is some sentence that I get from the magazine. This sentence is about how we should think if we want to make an advertisement. 


“It’s fashionable to bash awards, but how else can you compare yourself.
We need a forum to see what’s new, what other agencies are doing.
Otherwise we’d be working in a terrible vacuum.”          
                                                                                                                                -Bruce Bilsten, Fallon McElligom-




“When you produce a piece of communication for a client- whether it’s a car, soap or anything  - you’re not competing against that industry alone, you’re competing against the whole world.”
-Allan Beaver, Levine, Huntley, Schmidt and Beaver, 1987-




“There was a lot of great work as you’d expect, but the effects of the economy appeared to show, especially in television. There were some terrific spots, but I was surprised at how few there were.”
-Jim Henderson-


This is some example of the advertisement that I get from the magazine:
Advertisement about Colgate

























Advertisement about coca cola










THIS IS WHAT I LEARNT FROM THE MAGAZINE

  • ·         There is many kind of advertisement that we can do as long we can think more creative
  • ·         We do advertisement not only for look nice but to deliver the good things in advertising and entice buyers to purchase.
  • ·         Do many design of one advertisement so we have much option and can generate more idea






Monday, March 3, 2014


Subj : Writing For Designer
Lect : Miss Tiffany Chew
Task 4

25 Designer Words

There is 25 designer words that i get for this task :

1. FONT FAMILIES
     = Font families is a typeface that will be applied by a web browser to some text. The font is relevant for the display of text on the screen, on a printer or another device. A font families consists of a set of related fonts, group as font families. For example The Times Family includes different font sizes, style (like roman and italic ), and weight (like regular and bold).

2. CONCEPT
    = Concept are mental representations that allows us to draw appropriate inferences about the type of  entities we encounter in our everyday lives. The use of concept is necessary for cognitive processes such as categorization memory, decision making, learning and inference.

3. SKETCH
    = A sketch is rapidly executed freehand drawing that is not usually intended as a finished work. A sketch may serve a number of purposes. It might record something that the artist sees, it might record or develop an idea for later use or it might be used as a quick way of graphically demonstrating an image, idea of principle. usually use a dry media such as silver point, graphite, pencil, charcoal or pastel.

4. IDEA
    = An idea is a plan, suggestion, or possible course of action. Ideas are often construed as mental representational  image. The capacity to create and understand the meaning of ideas is considered to be an essential and defining feature human being. In a popular sense, an ideas arises in a reflexive, spontaneous manner, even without thinking or serious reflection.

5.LINES
   = The line is the first species of quantity which has only one dimension, namely length without any width nor depth and is nothing else than the flow or run of the point which will leave from its imaginary moving some vestige in length exempt of any width. The straight line is that which is equally extended between its                points.

6. CROPPING
    = In the printing, graphic design, and photography industries, cropping refers to removing unwanted areas from a photographic or illustrated image. One of the most basic photo manipulation processes. It is performed in order to remove an unwanted subject or irrelevant detail from a photo. Change its aspect ratio, or to improve the overall composition. In telephoto photography most commonly in bird photography. An image is cropped to magnify the primary subject and further reduce the angle of view when a lens is sufficient focal length to achieve the desired magnification directly is not available.

7. PRINTING
    = Printing is a process for reproducing text and image, typically with ink on paper using a printing press, It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing.

8. HEADLINE
    =Headline is the text indicating the nature of the article below it. The large type front page headline did not come into use until the late 19th century when increased competition between newspaper led to the use of attention-getting headlines. A headline purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by the writer, the page layout designer,or other editor. The most important story on the front page above the fold may have a larger headline if the story is usually important.

9. FOOTER
   = In typography, a page footer is text that is separated from the main body of text and appears at the               bottom of a printed page. In is different from a footnote in that it is typically uniform between pages. Is publishing and certain types of academic writing, the footer is often where the page number is contained in academic writing, it is often centered in a book, the footer usually appears on the outside corner of each page.

10. TYPOGRAPHY
      = Typography is the art and technique of arranging type in order to make the language it forms most appealing to transparent learning and recognition. The arrangement of type involve the selection of typefaces, point size, line, length, leading, adjusting the spaces between groups of letters and adjusting the space between pairs of letters. Typography is performed by typesetters compositors , typographers, graphic designers, art directors, comic artists, graffiti artists, clerical workers, and anyone else who arranges type for  a product.

11. CAPTION
      = (Comic convention) A small press and independent comic convention held annually in oxford, england. Photo caption, explanatory text about specific published photos.

12. FONT
      = Font is a particular size, weight and style of a typeface. Each font was a matched set of metal type. One piece for each glyph, and a typeface comprised a range of fonts that shared an overall design.

13. MARGIN
      = The white space that surrounds the content of a page.

14. LOGO
      = Logo is a graphic mark or emblem commonly used by commercial enterprise, organizations and even individuals to aid and promote instant public recognition.

15. SHADE
      = A mixture of colour with black
      = Shade (shadow), the blocking of sunlight
      = Shading, a process used in art and graphic design.
     = Process of altering the colour of an object/ surface/ polygon in the 3D scene based on its angle to light and its distance from lights to create a photo realistic effect.

16. IMAGE RESOLUTION
      = Is the detail an image holds. The term applies to raster digital images,film images, and other type images. Images resolution can be measure in various ways. Basically, resolution qualifies how close lines can be to each other and still be visibly resolved.

17. THUMBNAILS
      = Ideally implemented on web pages as separate, smaller copies of the original image, in part because one purpose of a thumbnail image on a web page is to reduce bandwidth and download time.

18. CUTOUT ANIMATION
      = Is a technique for producing animations using flat characters, props and backgrounds cut from materials such as paper, card, stiff fabric or even photographs. Today cutout-style animation is frequently produced using computers, with scanned images or vector graphics taking the place of physically cut materials.

19. STORYBOARD
      = Graphic organizer in the form of illustrations or image displayed in sequence for the purpose of pre-visualizing a motion picture,animation, motion graphic or interactive media sequence.

20. FINE ART
      = A visual out considered to have been created primarily for aesthetic and intellectual purpose and judged for its beauty and meaningfulness, specifically painting, sculpture, drawing, water colour, graphics, and architecture.

21. BRAINSTORMING
      = Is a group or individual creativity technique by which efforts are made to find a contributed a list of ideas spontaneously contributed by its member(s).

22. TITTLE
      = A small distinguishing mark, such as a diacritic or the dot on a lowercase i or j

23. RESOLUTION 
      = A measure of dots per inch(DPI) for printed works and pixels per inch (PPI) for digital work. If the resolution of an image is too low, your final product will come out looking grainy or pix elated.

24. COLOUR
      = Warm colors - red,orange, and yellow
      = Cool colors - blues, green, and many purples

25. NEGATIVE SPACE
      = Referring to the empty space between design object, is certainly a prized term among designers. Some designers use negative space to create "secret" messages, like the right-pointing arrow between the "E" and the "x" in FedEx.

Wednesday, February 26, 2014



Subj : Writing For Designer
Lect : Miss Tiffany Chew

Activity for Individu

     We are ask to pick a picture from magazine or newspaper and describe about what we can see through the picture. We can write it in mind map so it will be easy for other people to get what we trying to deliver.


      From this activity I learn to expend more words. Learn new words, draw some picture to make it more interesting. Other than that we also can use many type of font to make it clear. Use difference colour of ball pen to make it fun. From here also, teach me to think more deep about some word and elaborate it in other words or something relate to the word. From a picture we can get more word and can describe what we can see it.

Subj : Writing For Designer
Lect : Miss Tiffany Chew

Activities in a group




From this activities I learn to share ideas and link our idea with our friend idea. This activities will be more interested if we put some drawing colour it will look more fun and cool. We can combine our creativity in thinking it will be great art work.

Sunday, February 23, 2014


Subj : Writing For Designer
Letc : Miss Tiffany Chew

Learning outcome

LEARNING OUTCOME FOR MIDPOINT VIEW :

1 . Develop skills in conceptual analysis and presentation.

2 . Undertake visual research to support ideas.
3 . Recognize how practices are pertinent to a wider cultural context.
4 . Demonstrate knowledge and skill of conceptual analysis through discussion and in written      form.
5 . Evaluate and use source material.
6 . Engage critically whit the relevant body of knowledge.
7 . Work within a given time frame.
8 . Contribute to group activities i.e seminars, critiques.
9 . Work safely in studio and workshops with a knowledge and practical understanding of             health and safety issues.

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This is what I get from the learning outcome :

# Improve the skill of presentation from day to day. Know how to present well and know what we should do when we want to do a presentation like prepare the note, know what we want to present, looking good and confident in your self.


# Do some visual research like drawing  mind map and experimental to get an ideas and support the ideas. It can generate some new ideas that can use in the future.


# Need to think outside of the box more. Everything that happen around us have their own special value that need us to explore more to get something valuable and interesting.


# Do some work that need a practical like build a story in a paper with our group or a mind map that need us to think out of the box. It can make us think more faster whit amazing ideas. Other than that we can practice  many kind of writing, it can help in delivering the information that we want to share.



# Provide more material or source for us to make as a reference in a future. The reference can be use for a long time. 

# Attend all the workshop or a seminar that relate to the field of study soo that we can improve our skill and knowledge.

# Finish the assignment or work that given in time. Always update the blog for the lecture to check out our development in study.

# Student can make more activities or discussion in a group so that we know our friend better and get close to each other. Other than that we can also share our ideas and accept criticism from the other.

# Spent more time in the studio, while in the studio we can search more article or info from internet that we can read to increase our knowledge. If there anything that we don't understand or do not know how to do we can ask anybody in the studio to give some help or opinion of our work.



Wednesday, February 19, 2014


Subj : Writing For Designer
Lect : Miss Tiffany Chew

Activities For Today

   I have some fun activities today in the class. We do the activities in the group. We are asked to do two activities at the morning. First we must combine a sentence from each one of the group member and make a unpredictable story and secondly we must build a mind map about how to reach school in 1 minute.There are three of us in a group.




    This is what I get from today activities. From this activities,I learn to think out of the box,make some simple thing to become outstanding and I also learnt how to share our ideas and combine it with other person ideas. It will become more interesting and fun.










Monday, February 17, 2014

Subj : Writing For Designer
Letc : Miss Tiffany Chew
Task 3



THE IMPORTANT OF WRITING AND WAY TO IMPROVE WRITING SKILL




Monday, February 10, 2014

subj : Writing For Designer
lect : Ms. Tiffany Chew
task 2

Last week I went to the mall , while I was there I overheard a conversation between a child who was 3 years old with his father near the front of the store the game. The boy kept looking towards a car game , but his father ignored it because the boy may have had a lot of games in his home. Her children take action to persuade his father to buy a toy for him.

Son: Dad, my toys at home range was about to run out , and many damaged.
Dad: oh , really ..
Son: yesterday , my sister took my toy and throw it in the trash, the toys I 've exhausted father .
Dad: true , yesterday 's dad see there is a lot of toy in your toy box. How did you can say that you are out of the toys .

boy was silent for a moment . he did not give up , and continue to persuade his father to buy the game.

son: dad , car toys is very pretty , right dad . I love this toy.  Furthermore, it was red , I love the color red .
Dad: Yes, it is very beautiful .
son: Dad , I do not have another big toy and beautiful like this. Can I have one at home?
Dad: cannot , you have a lot of toys at home, your mother will be angry .
Son: please daddy , I like this toy car very much.
Dad: cannot, after all this toy car is not for sale, it is just for show only

Dad smiled as he thought that he managed to give the best reason to avoid her son asked her to buy the right toy. Suddenly boy said to his father.
son: but dad, if toys are not sold the shop owner will not exhibit this toy car outside his shop. he must sell the toy car, Dad, I want this toys please ..

Dad was very surprised, because did not think that his son is as small as 3 years old can give such an answer.

Dad: Wow, you're so clever. Well, dad will buy this toy for you, but you need to keep this toy car well. and after this you cannot ask for more toys, because you are big right now.
son: thank you dad, I love you so much.


Dad could only smile and feel very proud that his son was great and can think more mature yet, although age son is only 3 years old.

Wednesday, January 22, 2014


TASK 1: WRITING

DESCRIPTION ABOUT 10 PEOPLE

1.SAMIRA
    # She is a talkative girl and like to discover someting new.


2.REYNARD
    # Reynard is a very cheerful guy and like to make people around him feel happy and comfortable.

3.HUI
    # She seem like boring girl and not speak to much.

4.SATISH
    # Satish is a cool and friendly boy he also easy to make friend.

5.KUZZI
    # Kuzzi look like a shy boy with a small body, do not talk much.

6.VINCENT
    # He is a handsome boy with a glasses and look professional.

7.EMILY CHIN
    # She is a fun and easygoing girl,she prefers her friends than her study.

8.AMIRAH SHAZLINA
    # She a talkative and active girl with a big eyes.

9.NORAMIRA
    # She is look like a serious girl with eyeglasses and look mature.

10.GURMESH
    # He is a singh boy with beard and eyeglasses he also a friendly boy.