WEBSITE INTERFACE DESIGN ANALYSIS
INTRODUCTION
Web
site is a place for people to promote or selling something that they want other
people to know about it. They create website that is relate to their aim and
target. Other than that many website is aim to make money, using one or more
business models.
In
the website there are many function and can be used in many style or fashion.
There is much type of website such as personal website, commercial website, a
government website, and non-profit organization website. Each of the website have
a difference function such as corporate website, it is use to provide
background information about a business, organization or service. Other than
that blog also one of the types of website but it is use for post online
diaries which may include discussion forums. Mostly blog use for express their
idea or anything ranging from politic to religion to video games to parenting.
Website
can be divided into two categories one is interactive website and the other one
is static website. Static website does not allow the involvement with the
audience but the interactive website do. Interactive website is part of the
community of sites, and allow for interactivity between the site owner and site
visitor. Not all the website is well design some of the website was too crowded
and make the audience confuse and lose interest to read goes through the
website.
To
make a good website there must have the multimedia design principle like the
white space, balance, visual weight and perspective, colours, movement and
transition, the 2/3 : 1/3 rule, simplicity and consistency.
WEBSITE ANALYSIS
1. FOSSIL
WEBSITE
This
website selling accessories that are suitable for men and women who have work at
the age from 25 to 35 because the entire thing is exclusive and look branded.
There is lack in this webpage it is there is no price for each of the thing
that they want to sell.
WHITE SPACE & COLOUR
As we can see the webpage
use the white colour for the theme of the webpage to make the thing look
exclusive because white represent the professional and clean. But in this
webpage it has many whitespace and the white colour as the theme make it look
too simple and not attractive. Other than that as we can see the thing that
they want to promote they arrange it nicely and make audience feel comfortable
to take a look at the product. Other than that as we can see the menu for this
webpage on the right side of the page. It make the page look more organize and
it user friendly.
BALANCE
This webpage also one of
balance webpage because as we can see the image that they display will have a
description on the side of the image. It makes the webpage look balance and
consistence. The images that they use also clear and attractive that will make
the visitor want to buy it and look it closer.
IMAGE
this is how the home of this webpage look like the image that
they use are not intersting and don’t have a power to attract people because
the thing that they display does not realate to the thing that they sell. The
image they use like a toy may make the audience think that it’s a page for a
toy.
SUGESTION
For this webpage they need to put at less two of three color
to make it look intersting and not bored. Other than that use a suitable image
for the homepage to make the audience not confuse when they open this webpage.
2 CLARKS WEBSITE
Clarks is a website that
sold shoes for everyone from children to adult and have a variety type and also
design of shoes. They selling shoes not only in online but also in the shop.
The target audience for this webpage is from teenagers 25 to adult 40. This
webpage also target to parent who busy with work and want to buy a shoes for
the family and their self.
COLOUR
This
is how the home page of this webpage, they put a suitable image for this
webpage like the shoes. This page actually the image is move and the entire
image is about the shoes for children, women, men, and also teenagers. They
show the design for each of the categories. As we can see this webpage the menu
bar is at the upper of the page and the colour that this webpage use is only
white and dark green.
This is the bottom of the
home page, from here we can easily select what we want to search because it
already has categories it according to the section. It will make audience easy
to handle this webpage. Other than that at the bottom of this webpage also
provide the information about the shop and also other social media if the
customer want to look for other information.
SIMPLICITY
Besides that, the webpage also simple, they
arrange all the item consistently and easy for customer to go through one by
one. Other than that this webpage also user friendly because on the side of the
webpage there is a list of the type of shoes that we want such as the size,
colour, function, and also the prize. It will save our time to take a look at
the item that we want. Moreover the information in this webpage also complete,
they put all the prize and the look of the shoes from all the side. Other than
that the webpage also balance with the text and also the image.
Sometime the webpage also
put some advertisement about their web or their contest to attract the customer
to come again to the webpage and enjoy the gift that they provide for the lucky
customer. This is one of the attractive webpage that have a connection between
the customer and the site owner.
3. KFC WEBSITE
KFC was a restaurant that
sell food base on chicken. They have many branch and they also have a webpage
for customer to take a look what the restaurant have. The target audience for
this webpage is person who cares about the product and the nutrition of the
food, it is at range of 25 to 40 years old.
COLOUR
This
webpage use only two colour as the theme colour for this product it is red and
white. They use the red colour because it is suitable colour for promoting the
food. Other than that red also is an appetite and eye catching colour. From the
research also when a restaurant put the table in the restaurant in red colour
it will make the customer eat a lot. Other than that using the white and red
colour also will make the restaurant look exclusive and can attract people to
come inside.
IMAGE
They use a delisios image that will make the customer or the
audience who see this webpage will feel like want to try some of the menu
because they use the suitable colour for food and the good quality of image.
But this webpage lack of information and the typo for this webpage they use
grey colour and it not suitable with the backgroud of the page. Maybe they can
use the black colour for the font and provide more information In this webpage.
MOVEMENT & TRANSITION
In this page we can see the movement of the image. It will
make people want to look what the thing that they want to diliver to the
audience. Other than that at the top of the page we can see the categorise of
food that people can easily choose acording to what they want and all the set
that they display will have the nutrition calculation. Beside that this webpage
also can be improve by put the menu bar because in this page it will make
audience confuce where to click to get inside of the webpage.
4. FOKUS POINT WEBSITE.
This side is a about the shop that sell spectacle for all the
age of people but this page the target audience are the people who wear the
spectacle in the same time they also promote the fancy spectacle for men or women at the age of 25 to 35.
IMAGE
This is how the home page of this
website look like. At the home page they only put the image of the shop from
difference outlet and make it move to make the audience see were the other
brance of this shop. As we can see this webpage not follow the rule 2/3 : 1/3
rule that is the webpage must put some information or text in the site to make
people get the information about what the website about. Other than that this
website the menu bar is at the top of the page. It will make audience easy to go somewhere that they want
to.
In other page they put the information about the brand that
the audience can get from their shop and they also put the logo of the brand to
make people know about it. From the page also we can see the webpage is balnce
and consistency in using of color and text.
COLOUR
They use the same color to every page it is black and red and
they make it as their trademark as when we go to other page we still can see
the colour of red and also black. As we can see they also use the same color in
their branding and their shop.
CONCLUSION
Each
of the webpage has their own weakness and also the strength. To make the good
website we must know our target audience and also the suitable colour for the
website. Other than that understanding about the multimedia design principle
also can make you create a good and informative website that is suitable with
the target audience.
In a
web there should be not more than 3 colour use because if there is too many
colour it will make the webpage look too crowded and messy. Other than that one
webpage must have a theme colour so that when the audience go through the
webpage they know that they still at the same web because it have the same
colour.
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