Final Degree Project

RESEARCH ON THE BRAND CHOSEN

INFORMATION

The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. It has come a long way over the past almost 80 years - from a small carpenter’s workshop to a modern, global enterprise that is now one of the world’s largest manufacturers of toys. The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique and offers unlimited building possibilities. It's just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play.

LEGO is one of the life style brands that are focus on family and also the children. LEGO product consists of brick and also toys that will give the children and also the family the experiences and also teaching aides geared towards children. Other than that LEGO company also have a video and also the online games that use the theme of LEGO brick set. Besides that LEGO also have their own theme park that call LEGOLAND theme parks.

MARKET SITUATION

PRODUCT

LEGO have a good compatibility product and also a long lasting product. LEGO also have a multiple of product, because LEGO comes in a set therefore they have many theme for their product such as star war theme, angry bird theme and many more that is follow the trend.

PRICES

The prices for each set of LEGO is little expensive but the company will give a discounting rates for the repeat customers.

PLACES

The place that we can get the set of LEGO is limited, they only sell the LEGO set at Toy Store Worldwide and also the online website. With the online service therefore customer can easily buy their favourite set of LEGO in online. 

PROMOTION

The LEGO Company does their promotion by packaging design that will make customers feel interested to buy it. Other than that LEGO also make a Lego Land for their customer and make a special workshop on it. Beside that they also make an advertisement on internet and give a free magazine to their costumer.

ISSUES AND PROBLEM

Each of the products will have their own weakness, for LEGO Company their weakness is limited product offering. LEGO is going to the cinemas for a reason. The Danish corporation wants to engage in movie production to diversify its portfolio. LEGO is widely popular, but it still can be perceived as very limited. Focusing mostly on one line of products can be an advantage, but can also easily transform into a big weakness. Compared to competitors, the number of available LEGO products can be perceived as relatively small. Ultimately, Danish toymaker produces mostly plastic construction blocks. On the one hand, this limitation relates directly to the customer base. Most of the LEGO customers are children between 5 and 12 years old. The potential is high, the market is large, but it is also finite. The older the customers get, the more their interest in LEGO products fall. When children grow up and become parents their interest increases again, but the gap between small children and grown-up parents is noticeable and it is now mainly filled by the video game industry.

On the other hand, a small selection of products drives prices, which are relatively high. This isn’t a problem in developed countries such as the United Kingdom or Australia where parents spend almost a $1,000 a year on toys for their children, but for parents in developing countries where the market is also promising the price for LEGO products can be too high.

IDEAS/ CONCEPTS

Make an exhibition booth for LEGO, inside of the exhibition booth there will have a section where the kids can express their creativity by creating something from the LEGO brick. Other than that their parent also can join their children expressing their creativity. It will make the family bounding stronger and improve the interaction between children. Other than that there will have a photo section so the children can take their photo with their creation. 

CITATIONS

Tine Froberg Mortensen (2012) . Lego history timeline: The Lego Group History [Online] Available at : https://wwwsecure.lego.com/en-us/aboutus/lego-group/the_lego_history

 

Digital Photography & imagine

TASK 4
RE-PRODUCTION

In this task we are require to take a photo several people minimum 3 person. this task like a photo manipulation that we must take every part of the other face and combine it into one face. Make a new person that no one can recognize them. For my photo I take my classmate photo and manipulate it into someone else.
For the main body I take Alexis body and their face shape

  after that I change the eyebrow with satish eyebrow

for the nose I use hatmi nose that is bigger that the actual nose in the picture.

 for this task I need to make sure that the person that I choose is totally transform therefor I deside to make the person in the photo wear a scarf. I take my own picture and cut the face and replace it with alexis face. this is the image of the scarf that I took.

  

and last thing is I change the mouth of the picture. I took my own picture  and make a difference mouth and cut it and paste it into the picture. 

I notice that is still have to change something that is the eye for the photo therefore I took jeffry photo and cut the eye and paste it into the photo that I choose. 

And this is the result after transformation. 

This is the image after all the transformation, I give the name of this new person Joyah. why I put the name Joyah was because of the mouth it look like the person is talkative. Relate to the Malay culture usually the person who is very talkative we call them Joyah and that is why I put the name is Joyah.  

Digital Photography & Imagine

TASK 3
LIGHTING

In this task we are require to take or experiment on three type of lighting, there will have 1 lighting, 2 lighting, and 3 lighting. The effect of the lighting will be difference.

1 LIGHTING

This is the picture of one lighting that I took. In this lighting the thing that I need to experiment is the light source and the light placement. difference angle of the light will give you the difference effect of the image because when we put difference angle of lighting, the shadow also will be part of the image. For my image that I took the lighting I put it on the left side of the model and as we can see the shadow will be on the right side of the model. The right side of the model look dark and we cannot see the full page of the model because of the lighting.

2 LIGHTING

 
The two point of lighting can give an effect of 3D depend on how we place the light. For the image that I took I put the light on the left and right side of the model. As we can see there still have a little shadow in the middle face of the model. The ratio of the light that I use for this is 1:3 .


3 LIGHTING

For this lighting I put the light at the both side of the  model and the third light I put it behind  the model to make it look like the glowing effect at the  behind of the model. In this type of lighting there will have no shadow because all the side have their own light.

REFLECTION
- I learnt on how to handle and put the light on the right place to get the result that I want.
- learnt on how to give the instruction to the model on how to posing.
- when goes to posing part I learnt that when do a posing there is need only a minor movement not a drastic move.  

Digital photography & imagine

TASK 1
OUTING/ PHOTOGRAPHY SHOOTING

For this task I need to go to Seremban wet market to get some picture in there. Before I go there I make a little research about the photography for the wet market. For the wet market photography there will be an element such as line, shape, color and texture. This is some of the example of the image that we can get from the internet about wet market.

and this is the image that I manage to capture when I'm going outing in Seremban wet market. 

The image of the decoration for celebrating the Chinese New Year. The old man was sitting there waiting for his wife to buy something in the shop.

The image is about the owner of the shop look at their selling item that he hang outside of their shop. This photography contain the element of color, shape, and lighting.

In this picture there have an element like the color, size, shape and also the line. As we can see the size of the lemon was difference, it is from the small size to the  big size.

The image show that a butcher do them work in the morning to gain a money for their family.