Subj : Writing For Designer
Lect : Miss Tiffany Chew
Task 4

25 Designer Words

There is 25 designer words that i get for this task :

1. FONT FAMILIES
     = Font families is a typeface that will be applied by a web browser to some text. The font is relevant for the display of text on the screen, on a printer or another device. A font families consists of a set of related fonts, group as font families. For example The Times Family includes different font sizes, style (like roman and italic ), and weight (like regular and bold).

2. CONCEPT
    = Concept are mental representations that allows us to draw appropriate inferences about the type of  entities we encounter in our everyday lives. The use of concept is necessary for cognitive processes such as categorization memory, decision making, learning and inference.

3. SKETCH
    = A sketch is rapidly executed freehand drawing that is not usually intended as a finished work. A sketch may serve a number of purposes. It might record something that the artist sees, it might record or develop an idea for later use or it might be used as a quick way of graphically demonstrating an image, idea of principle. usually use a dry media such as silver point, graphite, pencil, charcoal or pastel.

4. IDEA
    = An idea is a plan, suggestion, or possible course of action. Ideas are often construed as mental representational  image. The capacity to create and understand the meaning of ideas is considered to be an essential and defining feature human being. In a popular sense, an ideas arises in a reflexive, spontaneous manner, even without thinking or serious reflection.

5.LINES
   = The line is the first species of quantity which has only one dimension, namely length without any width nor depth and is nothing else than the flow or run of the point which will leave from its imaginary moving some vestige in length exempt of any width. The straight line is that which is equally extended between its                points.

6. CROPPING
    = In the printing, graphic design, and photography industries, cropping refers to removing unwanted areas from a photographic or illustrated image. One of the most basic photo manipulation processes. It is performed in order to remove an unwanted subject or irrelevant detail from a photo. Change its aspect ratio, or to improve the overall composition. In telephoto photography most commonly in bird photography. An image is cropped to magnify the primary subject and further reduce the angle of view when a lens is sufficient focal length to achieve the desired magnification directly is not available.

7. PRINTING
    = Printing is a process for reproducing text and image, typically with ink on paper using a printing press, It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing.

8. HEADLINE
    =Headline is the text indicating the nature of the article below it. The large type front page headline did not come into use until the late 19th century when increased competition between newspaper led to the use of attention-getting headlines. A headline purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by the writer, the page layout designer,or other editor. The most important story on the front page above the fold may have a larger headline if the story is usually important.

9. FOOTER
   = In typography, a page footer is text that is separated from the main body of text and appears at the               bottom of a printed page. In is different from a footnote in that it is typically uniform between pages. Is publishing and certain types of academic writing, the footer is often where the page number is contained in academic writing, it is often centered in a book, the footer usually appears on the outside corner of each page.

10. TYPOGRAPHY
      = Typography is the art and technique of arranging type in order to make the language it forms most appealing to transparent learning and recognition. The arrangement of type involve the selection of typefaces, point size, line, length, leading, adjusting the spaces between groups of letters and adjusting the space between pairs of letters. Typography is performed by typesetters compositors , typographers, graphic designers, art directors, comic artists, graffiti artists, clerical workers, and anyone else who arranges type for  a product.

11. CAPTION
      = (Comic convention) A small press and independent comic convention held annually in oxford, england. Photo caption, explanatory text about specific published photos.

12. FONT
      = Font is a particular size, weight and style of a typeface. Each font was a matched set of metal type. One piece for each glyph, and a typeface comprised a range of fonts that shared an overall design.

13. MARGIN
      = The white space that surrounds the content of a page.

14. LOGO
      = Logo is a graphic mark or emblem commonly used by commercial enterprise, organizations and even individuals to aid and promote instant public recognition.

15. SHADE
      = A mixture of colour with black
      = Shade (shadow), the blocking of sunlight
      = Shading, a process used in art and graphic design.
     = Process of altering the colour of an object/ surface/ polygon in the 3D scene based on its angle to light and its distance from lights to create a photo realistic effect.

16. IMAGE RESOLUTION
      = Is the detail an image holds. The term applies to raster digital images,film images, and other type images. Images resolution can be measure in various ways. Basically, resolution qualifies how close lines can be to each other and still be visibly resolved.

17. THUMBNAILS
      = Ideally implemented on web pages as separate, smaller copies of the original image, in part because one purpose of a thumbnail image on a web page is to reduce bandwidth and download time.

18. CUTOUT ANIMATION
      = Is a technique for producing animations using flat characters, props and backgrounds cut from materials such as paper, card, stiff fabric or even photographs. Today cutout-style animation is frequently produced using computers, with scanned images or vector graphics taking the place of physically cut materials.

19. STORYBOARD
      = Graphic organizer in the form of illustrations or image displayed in sequence for the purpose of pre-visualizing a motion picture,animation, motion graphic or interactive media sequence.

20. FINE ART
      = A visual out considered to have been created primarily for aesthetic and intellectual purpose and judged for its beauty and meaningfulness, specifically painting, sculpture, drawing, water colour, graphics, and architecture.

21. BRAINSTORMING
      = Is a group or individual creativity technique by which efforts are made to find a contributed a list of ideas spontaneously contributed by its member(s).

22. TITTLE
      = A small distinguishing mark, such as a diacritic or the dot on a lowercase i or j

23. RESOLUTION 
      = A measure of dots per inch(DPI) for printed works and pixels per inch (PPI) for digital work. If the resolution of an image is too low, your final product will come out looking grainy or pix elated.

24. COLOUR
      = Warm colors - red,orange, and yellow
      = Cool colors - blues, green, and many purples

25. NEGATIVE SPACE
      = Referring to the empty space between design object, is certainly a prized term among designers. Some designers use negative space to create "secret" messages, like the right-pointing arrow between the "E" and the "x" in FedEx.