Subj : Methods Of Investigation
Lect : Miss Nadyra Bashir
Task 1 : Research Terminologies

Describe what you understand about this two word:

1. Primary & secondary research

2. Visual anthropology

1. Primary & secondary research.

PRIMARY RESEARCH

=Primary research is the research that you can get by asking question, conducting trial and collating result. This research can take form of quantitative or qualitative research.

·         * Quantitative research

Is a research that use scientific approach and make the hypothesis. From the hypothesis there are researchers will figure out whether to approve it or disapprove it. The technique use are usually easy to measure and the data generate can be analyses mathematically.

·         * Qualitative research

This research is more concern about opinion and feeling. The data not necessary end up with the group of number that can be analyses it can be look at the total picture rather than the separate component.

=The primary research is more complex and need the in depth exploration

=One to one talks with activities industry players & observation

=Only focus to the prospect companies 

SECONDARY RESEARCH

=Secondary research is a research that base on the finding from other people research. It is include the research that we can get from the books, reports, or internet. All the information that we get must be gathered to support your conclusion.

Secondary research may also include:

·         *Statistical analysis

·        * Information analysis

=Secondary research can save time and you can easily incorporate your sources from Internet searches into your folio.

=Obtain from public source and focus on market.

=Easier to conduct and need broad understanding.

2. Visual anthropology

I’m tried to search about this word and I don’t really understand what the meaning and what is actually visual anthropology is. This is what I get,

=Visual anthropology is about human, the study of visual aspects of human behavior and the use of visual media in anthropology research, representation and teaching

=Research topics include sand paintings, tattoos, sculptures and reliefs, cave paintings, scrimshaw, jewelry, hieroglyphics, paintings and photographs.

 And this is a video that I get from you tube about visual anthropology: