PRINCIPLE OF MARKETING

ADVERTISING CAMPAIGN 

Advertising campaign is a coordinate series of linked advertisement with a single idea or theme. An advertising campaign is typically broadcast through several media channel. A good and successful advertising campaign achieve for more than the sporadic advertising. Other than that the campaign also may last from a few weeks and months to year. A successful advertising campaign comes down to where or not the public responds to repetitiveness in a positive or negative ways. Other than that the advertising campaign should be include the web and print strategies including updating our product literature and pamphlets and copying those to web site to.

Here I choose two advertising campaign that is successful as a inspiration.

FIRST ADVERTISEMENT

     
From the advertising we can see that people will get look at the advertising and will get the reward from it. As we know people love the free gift or the free item therefore the coca-cola gift a free gift to people who watch the advertisement in the same time they also want to promote the new product of coca-cola and give the customer chance to try it.

SECOND ADVERTISEMENT

This advertisement show how a simple thing can change many thing. The target audience for this advertisement campaign is the working people who have a stressful day and the coca-cola want to make them smile and at the same time promoting their product. From this people will remember the campaign in a long time.

To make the advertisement campaign successful we need a good project planning. What is project planning ? Project planning is a systematic sequencing and scheduling of the task comprising a project. The successful of the company's project was a testament to it's good project planning because all of the customers needs were met in the projected time frame. The best project planning should have a strategies like ;

1. Identified the existing situation ( problem statement & goal)
2. Know your target audience.
3. What changes could improve the situation ( objective )
4. What resources, tactics and tools are available to implement a campaign that will address the issue  
For my task in this module I need to promote Mantin in the aspect of food. Mantin is a small town in Negeri Sembilan, that have many culture and race inside it and they in live harmony. Mantin got the names from tin mines owned by a Chinese taukeh ( a famous Chinese businessman ) Kong Sang. British people call this place as Mine Tin due to plenty of tin, however the locals could not pronounce Mine Tin correctly. Instate, they called the place Mantin.

According to other source, Mantin was once known as Abu Hassan. It is believe to be opened by malays who came from pantai, seremban. According to the story the old people in Mantin, the original name of this place is Many Tin. The name given by the British following a number of tin in the area. At that time, many immigrants from china have moved here to becomes workers in the tin mines. as chinese people's hard to say the word Many Tin they facilitate the pronunciation would become Tin Man.

Mantin is a small town and there is just one main street so it is unlikely, if not impossible to get lost, if lost just ask around for direction. Jalan Besar also known as the main street, it is where most of the attractions and historical building are located. Along the street includes place such as banks, wet market, petrol stations, police station, post office etc. Other than that in Mantin also have a historical building like Gurdwara Sahib Sikh temple, St. Aloysius Catholic church, Kolej Tuanku Ja'afar and also Legenda Education Group.

Beside that, in Mantin also have a famous food like  tradisional hakka food but now day there is no longer hakka food in mantin but other malaysian food is being serve especially along the main street and in the Mantin hawker center. Mantin also a famous place for growing durian, starfruit, jack fruits, rose apple, and guava.

I notice that In Mantin there is many stall of restaurant but they serve also the same thing but event it is the same thing it have a taste. Each of the restaurant or stall have their own good. I also notice that in Mantin there is many stall or restaurant that is own by chine, malay, and also indian and there is also a non-halal and halal food stall or restaurant but only certain people know about the special of each restaurant or stall.

Therefor, I want to make a game to promote the food in mantin. Why game? it is because nowdays people even a kid have their own smartphone to play game through it and people addicted with it. So I want to make a game about the specialist food for each of the stall or restaurant in mantin using the map Mantin.

From the advertising campaign for food that I want to make it will make the legenda student alert and know about the restaurant or stall in Mantin so they will go to the restaurant or the stall to try the food at there. My target audience for this advertising campaign is business student. I choose business student because they will do a business in the future so they can try the food in mantin and maybe they can learn about the business a little bit from the restaurant or stall owner about how to grow up the business.

REFERENTS

• (2011) wikitravel: Mantin. Publisher: Creative commons attribution. Available from:  http://wikitravel.org/en/Mantin
• ( 2014) Mantin Town The Place of Nature and History : history of mantin. Publisher : wordpress.com. available from:  https://mantintown.wordpress.com/history-of-mantin/
• Business Dictionary .com : advertising campaign. Publisher : WebFinance. Available from:  http://www.businessdictionary.com/definition/advertising-campaign.html
• ( 2015) wikipedia the free encyclopedia : advertising campaign. Publisher : creative common attribution. Available from :  https://en.wikipedia.org/wiki/Advertising_campaign