TRADEMARK
A trade mark is a sign that you can use to distinguish your business goods of services from those of other trades. A trade mark can be represent graphically in the form of your company's logo or a signature . Through a registered trademark, you can protect your brand by restricting other people from using its name or logo.
Once acquired a trademark can last indefinitely as long as you renew it every 10 years. Because a registered trade mark is a form of IP, you can license or assign it to other. It is difference with logo. Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognize, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
To make a good logo we need to understand and know the 5 principle of logo
1. SIMPLE
A simple logo allows for easy recognition and allows the logo to be versatile and memorable. For example the logo for Nike it is very simple and easy to remember even without the name Nike the logo still can be easily recognize.
Once acquired a trademark can last indefinitely as long as you renew it every 10 years. Because a registered trade mark is a form of IP, you can license or assign it to other. It is difference with logo. Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognize, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
To make a good logo we need to understand and know the 5 principle of logo
1. SIMPLE
A simple logo allows for easy recognition and allows the logo to be versatile and memorable. For example the logo for Nike it is very simple and easy to remember even without the name Nike the logo still can be easily recognize.
2. MEMORABLE
An effective logo should be memorable and this is achieved by having a simple yet appropriate logo. For example the logo for Channel it when people saw the logo they will know what it is.
3. TIMELESS
An effective logo should endure the best of time. The logo should be 'future proof' meaning that it should still be effective in 10, 20, 50+ years time for example the logo coca cola company it is recognizable until now.
An effective logo should be memorable and this is achieved by having a simple yet appropriate logo. For example the logo for Channel it when people saw the logo they will know what it is.
3. TIMELESS
An effective logo should endure the best of time. The logo should be 'future proof' meaning that it should still be effective in 10, 20, 50+ years time for example the logo coca cola company it is recognizable until now.
4. VERSATILE
An effective logo should be able to work across a variety of medium and application. another way to make a versatile logo is to begin designing in black and white. This allows you to focus on the concept and shape, rather than color, which is subjective in nature for example the logo of World Wildlife Fund.
5. APPROPRIATE
How you position the logo should be appropriate for its intended audience. For example, a child-like font and color scheme would be appropriate for a logo for a children's toy.
REFERENCE
- Lynn. Ang ( 2014). Intellectual property office of Singapore: What is a trademark. Publisher: Singapore government. [ Online]. Available from :http://www.ipos.gov.sg/AboutIP/TypesofIPWhatisIntellectualProperty/Whatisatrademark.aspx (Accessed 24-11-2014)
- (2000) LogoBee: What is Logo. Publisher: LogoBee [Online]. Available from : http://www.logobee.com/feature3.htm
- Wayne, Jamie ( 2014). Jamie Wayne : The 5 Principles Of Logo Design. Publisher : blogspot.com [Online] Available from : http://jamiewayne.com/2010/09/22/the-5-principles-of-logo-design/ (Accessed 22-09-2014)
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