What is executive summary? executive summary is the most importance section of a business plan. it will tell the reader about the company such as where the company is, where you want to take it, and why your business idea will be successful. Other than that the company also use the executive summary for seeking financing it also the opportunity to grab a potential investor interest. Beside that, from the executive summary also we can use it to highlight the strength of the overall plan.
The thing that must have in the executive summary:
The mission statement
- It will explains what the business all about
Company information
- A short statement that covers when your business was formed, the name of the founder and their roles, the number of employers, and the business loation.
Growth highlight
- Example of company growth on their financial or market highlight.
- Make a graph and chart that can be helpful.
Product and service
- Describe the product or service that the company provide.
Financial information
- Any information about the current bank and investors.
Summarize future plan
- Where the company would like to take the company business.
If it is a new business
A new business don't have much information as much as an establish company. Therefor for the executive summary the company can focus on the experience and background. Other than that we can provide the information about a need of gab in the target audience and how your particular solution can fill it.
REFERENCE
- U.S. Small business administration. Starting & managing : Executive summary. Available at : https://www.sba.gov/content/business-plan-executive-summary
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