COMMUNICATING PRACTICE

TASK C (Part 1)

The art of good communication comes with great listening skills. These are five interactive listening tips are present that can be use to becomes better listener.

• PARAPHRASE the note that we take from what we listen and understand 
• REPEAT re-doing the thing 
• PROB missing information
• CLARIFY asking the thing that is not understand or to make sure the point is right.
• REMEMBER all the information that we get put it in mind and can use it in on the future.

 

COMMUNICATING PRACTICE

TASK C (Part 2)

In this task I need to think and make a summary from the text that was read by the lecture. There is three text that was read by the lecture first is about Branding, second is about Branding and Business and third is  about Branding and Society.

1. BRANDING

Branding was define the process involve in creating a unique name and image for a product in the consumer mind, mainly though advertising campaign with a consistent theme. We use the branding almost every day but sometime the branding also can be miss interpreted. Other than that with the branding also it can link us to all the product that the company produce. The branding play an importance role in the company this is because the strong branding will boost the company. Beside that branding also will show the full personalty of the company. When people hear or look the branding they  will automatically think about the good or the feel when using the product. The good branding with the good product will convince the audience to buy and trust the brand. Branding also one of the way for the company to contact with the audience. A message can be deliver to the audience just through the branding.

2. BRANDING & BUSINESS

Branding was the most importance part in business. All the company use the branding to catch the general marketing With the branding also we can describe all the product that the company produce such as the branding for the food like Nestle. When we said Nestle we can imagine all the product that the company produce such as Milo,  ais-krim and also chocolate. The branding also must accurate with the product so the customer will give their trust to the product. Other than that the branding also must be visible to the employee and the customer.

3. BRANDING & SOCIETY

The branding should be flexibility and also adaptability on society. This is because with one branding it will known in global and that is why the branding should be flexibility to the society. Beside that when the brand know in global there will no re-brand for the company because to get the trust from the customer is not easy. It took long time to get the trust from the customer therefor if the branding could not boost the company try to do new marketing not re-brand the company. For example the brand of Samsung, before this Samsung was cheaper in Europe (1990's) compare to the Sony it more preferable in Europe but now the brand of Samsung have the same level with the Sony.        

COMMUNICATING PRACTICE

QUOTES ( PROCESS )

Now I need to choose two of ten quotes and this is the quotes that I have choose :

Picture 1 : Art should comfort the disturbed & disturb the comfortable by Cesar Cruz
Picture taken from https://i0.wp.com/netdna.webdesignerdepot.com/uploads/2014/02/027.jpg

I choose this quotes because for me the back ground and the quotes are not suitable it look like scary and the typo also not suitable. I think it should use the peace color to show the feel of comfortable. 

This quotes mean that with the art we can feel comfortable and with art also we can feel stress art mean everything to the art people. 

the second quotes that I choose is : 

Picture 2 : This is your life and it's ending one minute at a time!

This quotes have a clear meaning but as we can see from the picture 2 the arrangement of the typo are not suitable. There is some of the text that arrange in vertical and some in horizontal. It will make the audience difficult to read it. 

COMMUNICATING PRACTICE

TASK  B

For the next task I need to find 10 quotes and pick two from it that it is difficult to understand and you think there is a problem from the designing of the quotes and design it again.

Many quotations are routinely incorrect or attributed to the wrong authors, and quotations from obscure or unknown writers are often attributed to far more famous writers. Deliberate misquotation is also common, though this often goes unnoticed, usually because the misquotation is better know or because the misquotation better fits a situation. There as a designer we need to redesign it back to make people clear about the quotes and also make it easy to understand.

Here I have choose two quotes that is for me it has a problem and need to fix it to make it easy to read and also make it look more nice.

The 10 quotes that I choose :

Picture 1 : this is your life and it's ending one minute at a time!

Picture 2 : You never know how strong you are until being strong is the only choice you have
picture taken from http://3.bp.blogspot.com/-Wjl109CA1XI/U_Nvwk5TkXI/AAAAAAAABPI/29oXYaNQG2M/s1600/life-quotes-1.jpg

Picture 3 : If you can't convince them, confuse them by Harry Truman 

Picture 4: The details are not the details. they make the design
picture taken from https://d18uw7g0wxki11.cloudfront.net/ckeditor_assets/pictures/2301/content_details-are-not-the-details-charles-eames-via-delphine.jpg

Picture 5 : Today you are you, that is truer than true. There is no one alive who is youer than you! by Dr. Seuss

Picture 6 : Sometimes you have to, as I say, build bridges where you can - but draw lines where you must by Fred Thompson

Picture 7 : The wireless telegraph is not difficult to understand. The ordinary telegraph is like a very long cat. You pull the tail in New York, and it meows in Los Angeles. The wireless is the same, only without the cat by Albert Einstein

picture 8 : Live is happening right now outside your screens
picture taken from http://www.bestinspired.com/wp-content/uploads/2015/03/quotes-about-life-quotes-about-life-and-love-wallpapers-cool-movie-love-quotes-wallpapers-hd-movie-quotes-about-love-wallpaper-hd.png

Picture 9 : Art should comfort the disturbed & disturb the comfortable by cesar cruz
Picture taken from  https://i0.wp.com/netdna.webdesignerdepot.com/uploads/2014/02/027.jpg

Picture 10 : I want people to be afraid of the women I dress.by Alexander McQueen
picture taken from img.picturequotes.com/1/801/i-want-people-to-be-afraid-of-the-women-i-dress-quote-1.jpg

COMMUNICATING PRACTICE

INFOGRAPHIC ( Process )

Now I start to do my infographic in illustrator. I decided to make my infographic in 2D and design it in illustrator.

Picture 1 : drawing in illustrator of the outline for my infographic
picture taken from illustrator

first I need to draw the circle for my infographic, I divided it into 10 circle. At the middle I want to put the image of the fish and some typo for my infographic.

picture 2 : designing the middle of the infographic
picture taken from illustrator

 After that I need to put all the ingredient into the infographic

Picture 3 : designing the ingredient and arrange it in the infographic
picture taken from illustrator

As we can see in the picture 3 I start arrange the ingredient in the infographic but I face a problem with it because I need to arrange it according the most ingredient was use in making laksa. The problem is some of the ingredient has the same important and I don't know which one I should put first. From here also I can put all the name of the state that I want to put.

As you can see there is a line that I put as division for all the ingredient. Why I put the line it is because it will make my work easier when I want to put the color for each of the ingredient in every state.

Picture 4 : put the color for all the state according to the ingredient
Picture taken from illustrator

From last update I have a problem with the color but after that I ask my lecture to give some idea about the color that I should use to make this infographic. Because this is the infographic about food therefore my lecture suggest to me to use the color that it not to bright and not to dull, the color that when people see it they will feel like want to eat and look delicious.

For now this is my final infographic but I think I need to change the color for the ingredient to look it more nice and clean other than that I think I want to change the typo for the name of state and also the color because I think the typo and the color are not suitable and difficult to read.
 

COMMUNICATING PRACTICE

INFOGRAPHIC ( PROCESS )

After finish designing the symbol for the ingredient and the main ingredient in laksa now I start to sketch the infographic. How I want my infographic to look and I also must design it in creative ways to make sure it can attract people to read it therefore I think I want to make it colorful , in first I need to think how I want my infographic to look like. Therefore I design it in circle shape. Why circle?? It is because when we talk about laksa,in Malaysia there is many type of laksa from different state and the ingredient is almost all are same only a few difference. it also like what ever or where ever you go to try a laksa the taste most likely a same but maybe there is laksa which is too spicy and too creamy.

Picture 1 : Sketch for design of the infographic
Picture taken by Aisyah using phone.

 
Other than that I also make the circle with eight layers. Each of the layers represent one state and at the second layers I put all the ingredient that I have design it. Like what we can see from the picture 1 at the center of the circle I put the image of the fish because as we know fish was the main thing in laksa. In all the layer I'll put the name for all the state according to their color. Other than that I also put a different color for every state.

Picture 2 : The color for each state
Picture taken by Aisyah using phone

From the picture 2 we can see the color for each state. In this process I get a problem with the color, first I want to make the color same with the color of the flag of each state but I notice that some of the  state have the same color such as the flag for the state Sarawak and Negeri Sembilan. And for Terengganu the color was black and white what color should I put?

COMMUNICATING PRACTICE

INFOGRAPHIC ( PROCESS)

After all the info that I need to fill up my infographic are complete now I just need to design the look of the ingredient. I want to make it look simple but still have the characteristic of the ingredient. Try to simplify the color to make  the audience get what it is, such as the color of prawn it look like orange therefor I just simply put the orange color. Same goes to other ingredient, try to make it look like the real color of the ingredient.

Simplify the ingredient shape like recognize what shape of the thing after that just use the basic shape like circle or cylinder and design it to make it look like the thing that we want to represent. Like what I do is I just use the circle to represent the onion and I also use the shape cylinder to make a cucumber and other thing. Other than that I also simplify the image of the coconut milk by use the image of coconut only.

It looks like I use two or three item for the ingredient using the same shape like the shape of circle for the onion and the tamarind. To make it look difference therefore I just put it in difference color like the onion I color it with pink red and the tamarind I put color dark brown so the audience manage to identify the object. Other than that I also color the other ingredient with the suitable color such as the cucumber with green color, and prawn with orange color.

Picture 1 : My sketches for the ingredient in symbol
picture taken by Aisyah using camera phone

After finish the sketch of all the ingredient now I need to draw the main ingredient in laksa it is the fish. 

Picture 2 : My sketches of the main ingredient in laksa
Picture taken by Aisyah using camera phone