COMMUNICATING PRACTICE

TASK C (Part 2)

In this task I need to think and make a summary from the text that was read by the lecture. There is three text that was read by the lecture first is about Branding, second is about Branding and Business and third is  about Branding and Society.

1. BRANDING

Branding was define the process involve in creating a unique name and image for a product in the consumer mind, mainly though advertising campaign with a consistent theme. We use the branding almost every day but sometime the branding also can be miss interpreted. Other than that with the branding also it can link us to all the product that the company produce. The branding play an importance role in the company this is because the strong branding will boost the company. Beside that branding also will show the full personalty of the company. When people hear or look the branding they  will automatically think about the good or the feel when using the product. The good branding with the good product will convince the audience to buy and trust the brand. Branding also one of the way for the company to contact with the audience. A message can be deliver to the audience just through the branding.

2. BRANDING & BUSINESS

Branding was the most importance part in business. All the company use the branding to catch the general marketing With the branding also we can describe all the product that the company produce such as the branding for the food like Nestle. When we said Nestle we can imagine all the product that the company produce such as Milo,  ais-krim and also chocolate. The branding also must accurate with the product so the customer will give their trust to the product. Other than that the branding also must be visible to the employee and the customer.

3. BRANDING & SOCIETY

The branding should be flexibility and also adaptability on society. This is because with one branding it will known in global and that is why the branding should be flexibility to the society. Beside that when the brand know in global there will no re-brand for the company because to get the trust from the customer is not easy. It took long time to get the trust from the customer therefor if the branding could not boost the company try to do new marketing not re-brand the company. For example the brand of Samsung, before this Samsung was cheaper in Europe (1990's) compare to the Sony it more preferable in Europe but now the brand of Samsung have the same level with the Sony.