MULTIMEDIA DESIGN & NEW TECHNOLOGY

IDEALIZATION PROGRESS

In the week 6 I still confuse about what I supposes to do, what product that I really want to choose, why I choose the product. Just like the idea before this that I want to choose the KFC product but I want to make a new product in the KFC, WHY? the already product by KFC is already famous and well known, why I want to  make another product? Therefor, I decides to choose another product that I really like it and want to make everyone to try it and feel like what I feel. I want to share to the other people about the delicious thing that I have try. 

Nescafe Oh so nutty! this is the product that I want to share to the other people about the  delicious of the drink. Nescafe Oh so nutty is one of the new product that produce by Nestle. There is more than 2000  brand, from global icon to local favorites. the nestle product will help people live more enjoyable, healthier lives, drawing on their 150 years of passion for nutrition to bring them products they can trust.

This is some of the product that produce by the nestle factory:

• baby foods
• bottle water
• cereals
• chocolate & confectionery 
• coffee
• culinary, chilled & frozen food
• dairy
• drinks
• food service
• healthcare nutrition
• ice cream
• pet care
• weight management 

Among of all the product I choose the coffee  as my product that I want to promote. In the coffee product there is many type of Nescafe such as nescafe original, nescafe coconut, nescafe latte, and many more 

Nescafe is the rich taste of your favourite coffee reflects its rich history. Nescafé coffee originated in Brazil in the 1930s as an early example of innovation and sustainable development. Building on Nestlé’s milk processing expertise, we developed soluble coffee helping thousands of Brazilian farmers avoid hardship and crop waste. True to our heritage, we continue to support and work with farmers around the world. 

Having developed a way to make a quality cup of coffee simply by adding boiling water, Nescafé coffee was launched in Switzerland in 1938. It was soon exported to France, the UK and the USA. In 1965 Nescafé brand extended its innovation by offering freeze-dried soluble coffee with the launch of Gold Blend. Over the years, Nescafé product innovation has evolved further to capture even more of the natural aroma and flavour from every coffee bean. Today consumers around the word enjoy the quality, flavour, aroma, convenience and natural goodness of Nescafé coffee in many different formats.

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MULTIMEDIA DESIGN NEW TECHNOLOGY

DEVELOPMENT OF IDEALIZATION

Breakfast menu in KFC product they have Nasi Lemak as the main menu in their breakfast menu. At first I want to make a new menu that is I want to promote a toast bread, this is because for me the bread is an easy menu to the people that is always have no time to take a breakfast.

As we all know that breakfast is the importance thing that we need to take and cannot miss it. This is because breakfast can give us energy to start the day,and to make sure that we enough energy to start the day. Bread is one of the easier things that people can grab and eat while they drive to the work place.

 Toast is a slice of bread that has been browned by exposure to radiant heat. This browning is the result of a Maillard reaction, altering the flavor of the bread as well as making it firmer so that it is easier to spread toppings on it. Toasting is a common method of making stale bread more palatable. Bread is often toasted using a toaster, an electrical appliance with heating elements. Toaster ovens are also used for toasting bread.

Toast is commonly eaten with butter or margarine and sweetened toppings such as jam or jelly. Regionally, savoury spreads such as peanut butter or yeast extracts may also be popular. Toast is a common breakfast food. When buttered, toast may also be served as accompaniment to savoury dishes such as soups or stews, or topped with other ingredients such as eggs or baked beans as a light meal. While slices of bread are a commonly toasted food, bagels and English muffins are also toasted. Toast may contain carcinogens caused by the browning process.

Toast is most commonly eaten with butter or margarine spread over it, and may be served with preserves, spreads, or other toppings in addition to or instead of butter. Toast with jam or marmalade is popular. A few other condiments that can be enjoyed with toast are chocolate spread, cream cheese, and peanut butter. Yeast extracts such as Marmite in the UK, New Zealand and South Africa, and Vegemite in Australia are national traditions. Some sandwiches, such as the BLT, call for toast to be used rather than bread.

Toast is an important component of many breakfasts, and is also important in some traditional bland specialty diets for people with gastrointestinal problems such as diarrhea.

In the United Kingdom, a dish popular with children is a soft-boiled egg eaten with toast soldiers at breakfast. Strips of toast (the soldiers) are dipped into the runny yolk of a boiled egg through a hole made in the top of the eggshell, and eaten.

In southern Sri Lanka it is common for toast to be paired with a curry soup and mint tea.

By 2013 "artisanal toast" had become a significant food trend in upscale American cities like San Francisco, where some commentators decried the increasing number of restaurants and bakeries selling freshly made toast at what was perceived to be an unreasonably high price.

MULTIMEDIA DESIGN & NEW TECHNOLOGY

IDEALIZATION

From the previous consultation with the lecture, I need study about the KFC product clearly.
this is the information that I get from the research about the KFC product.

In KFC there is 5 difference type of menu, the menu is

• combo
• burger
• sides order
• breakfast
• lunch and dinner treats

COMBO
In the combo menu there is many type of  set such as :

•  1- ps set combo
• 1 piece rice plate
• 2-ps set combo
• 2 piece rice plate
• snack plate
• dinner plate
• family feast

BURGER

• Colonel burger
• Zinger burger
• Colonel burger combo
• Zinger burger combo

SIDES ORDER

• Whipped potato
• Coleslaw
• Crispier fries
• Wedges
• Nuggets
• Cheezy wedges
• Colonel chicken rice
• Butterscotch bun

BREAKFAST

There is 3 section in the breakfast menu that is grab n go, all-time favorites and family feast/ ala carte & combo

GRAB N GO

• Egg riser
• Zinger riser
• Twister lite

ALL-TIME FAVORITES

• Classic rice
• 2pc classic rice
• Zinger porridge

FAMILY FEAST/ ALA CARTE & COMBO

• Family feast
• Ala carte & combo

LUNCH AND DINNER TREATS

• Set A - 1pc set
• Set B - 1pc rice plate
• Set C - 2pc set
• Set D - 2pc rice plate
• Set E - snack plate
• Set F - dinner plate

In this menu I choose the breakfast menu as the one ofthe KFC product that I want to promote. 

MULTIMEDIA DESIGN NEW TECHNOLOGY

IDEALIZATION

My first idea is making a new packaging for KFC coffee, I notice there is a problem with the KFC packaging that is when customer want to buy a coffee they can not see the coffee and the cup for all the coffee is same. Therefore there will be a problem because sometime customer buy a lot type of coffee and they need to open it first to see what the contain. It take time to do that.

Therefore I come with the solution that is each of the cup will have a transparent part that will allow the customer to see what is inside of the cup. I have a experience that what I order and what I get is not the same. So when there is a part that is transparent at the cup there is no more mistake when you make an order.

After make a discussion and consultation with the lecture, she said that this subject is not about changing a packaging but find the way to promote the product. If I only change the packaging it does not make the user feel want to try the product. Therefore I need to really study about the product and think what is special about the product that will make people feel want to try the product and in the same time make the people keep talking about it.  

DESIGN & BUSINESS STRATEGIES

SWOT ANALYSIS

There is list of strength, weakness, opportunities, and threat in a swot analysis and I have made my own swot analysis about my self and I put it in a infographic. At the beginning I feel the swot analysis was difficult to do because I have a problem to  understand myself, like what I am very good in and what my weakness. Therefor I need to understand my self and make a discussion with person that is close to me. From the discussion I can see about my self more clear about what I am good in and what I need to improve to make my self a better designer. 

From the analysis that I made my strength is in drawing. I can draw a portrait and also the real drawing. My best part in drawing is in shading a small part and play with the difference type of line to make a tone in a drawing. I also develop my drawing skill in illustrator, I can make an outline of my drawing in illustrator and make a design from the drawing.  

Other than that, I also good in painting, I make the painting look alive and can choose the suitable color for my painting. The canvas that I always use as the place that I paint is the glass. I good in painting the food and this is some of the example of my drawing using a glass plate. 

Besides that, I also good in photography. Landscape photo is my best strength, landscape photography shows spaces within the world, sometimes vast and unending, but other times microscopic. Landscape photographs typically capture the presence of nature but can also focus on man-made features or disturbances of landscapes.

When you are really interested in photography you also need to love and know about the Photoshop. It will not complete if you just know how to capture nice image if does not know how to edited the image. I use the Photoshop, and also the picart application in hand phone to edit the image and make all the color and also the brightness stable. Pic art is one of the tool to edit a picture, it is like a mini Photoshop and it is more simple than a real Photoshop.

Everyone have their own weakness but we are not realize it until we make a analysis about our self from that we can know the weakness in our self. To know our own weakness is a good thing because we can improve it time by the time. My weakness from what I analyse about myself from the ethics of work is do the work last minute especially the work about the research and make a report. 

Other than that is handling stress, this is the major weakness in myself that I can’t control and handle it. When I’m in stress I will not focus on the thing that I do and the entire thing that I do will not work. It is the negative work habit and I need to improve it.

Besides that, my weakness is in software 3D maya. I am not good in 3D because there is some part that I not good such as texturing the model and I need to improve it by understanding it more and play with the software more. The other thing about 3D animation also I am not good but I can improve it time by time. 

Fear of public speaking, this is also one of my weaknesses. When I stand in front of many people I will lost my words to speak and other than that I also will shaking and it will intrude my speaking and make it look worst. This is happen because lack of confidence in our self to standing in front of many people. 

Last of my weakness is I am not good in typography. I cannot pick a suitable font to match with the illustration that I have. Keep repeating the using the same font to play safe, and afraid to make a change. Other than that I also does not know the function of the bold font for what kind of illustration and which time that suitable to use it.

Opportunities are the result after you are analyse about your weakness and also your strength. From the opportunities you can identify which kind of industries that is suitable with your advantage and which kind of industries or company that you should avoid. For my opportunities is the illustration design. From my observation my opportunities are in illustrator design. Illustrator there is two type of part one is in typography and the other one is design. Because my weakness is in typography therefor I choose design illustrator. One of my strength is drawing and also using the illustrator for drawing and it is fit to me.

Nowadays all the company that want to hire the illustrator designer that have an experience of work and it make me get a small change to involve in this industry if I don’t have any experience. For that I decide while I still study I will involve myself in any competition so that I will have an advantage and also experience in participate in competition.

Other than that my opportunities is in photographer industry. In photography industry there are not only you knowing how to handle with the camera other than that as a photographer we also need to know how to handle the Adobe Photoshop. One of my strength is in photography and I also know well on how to handle Adobe Photoshop, it will give me an advantage because I get the entire thing that needed in the photography field. Other than can work with the company of photography I also can make my own company.  

When talk about the photography industries, nowadays there is much company that will give a service on photographer but not all can give good qualities in photography. Some of the company can give their best quality on photography but still need many workers. For me I can do a photography follow with the trend nowadays and I also manage to edit the photo using the Adobe Photoshop. Therefore there is an advantage for me because I can handle two thing in one time. 

The threat that I can see for myself is the illustrator from the oversee. They are many illustrator from outside that is have a lot of experience and also have a good skill in illustrator. Other than that our country loves to hire an international worker because they thought that they have a better skill and many experience in illustrator field. Many companies do not want to take a risk by hiring a fresh graduate because the fresh graduate will take time to learning a new thing in work field and the company do not want to waste the money and also the energy to give a time for fresh graduate learn to make their self-comfortable.

Other than that in the field of photography there is some competitor in the side of price and also the service that they offer to the customer. Sometime the company will offer the cheaper price but there are not have a qualities in the work it will make us as a new in this field feel like the customer don’t have a trusted in us as a fresh graduate.  

Here is my infographic about my personal swot  analysis:

DESIGN & BUSINESS STRATEGIES

CREATIVE INDUSTRIES

What is creative industries?

There is no denying that the creative industries are evolving as a force in our global economy. The world is rapidly changing and creativity is at the forefront.

Technology provides new possibilities for artists in the creation of their works, as new outlets for their creativity, and as a means of promoting and distributing their work. Cutting-edge use of digital technologies produces networked performances and cultural experiences.

The lines between creative fields are increasingly blurred. Visual artists use interactive and moving images, performers use digital media in site-specific works, and collaborative teams create sophisticated productions that captivate our senses.

To get know our own creative industries we need to know well about our weakness and also our strength, From the weakness and also strength we can make a conclusion in what field we can go and involve on it. From the strength we can know in what field that we cat fit in and what we need to achieve to be hire in the creative industries field.

Other than that from the opportunities we can see what the demand of the creative industries that we need to know to make sure that we  are always be updated by the development of the industries. Beside that, from the threat also we can know what we need to do to make sure that we have more ability than other people to make sure we are been hire to the industries.  

DESIGN & BUSINESS STRATEGIES (SWOT ANALYSIS)

SWOT ANALYSIS

WHAT IS SWOT ANALYSIS?

The words swot come from the acronym strength, weakness, opportunity, and threat. The use of swot analysis is to identify our strength, weakness, opportunities, and also our  threat, this is importance to identify our self. Other than that SWOT analysis is a situation analysis carried out for different purposes, usually but not necessarily by businesses.

In this analytical model, strengths and weaknesses are considered as the internal factors, completely controllable by the organization itself. Opportunities and threats, on the other hand, are regarded as external factors that might or might not be controllable by the organization. The model states that after thoroughly analyzing every element lying in these categories, an organization should work towards managing and developing further the strengths and opportunities while weaknesses and threats should be eradicated.

When drafting a SWOT analysis, individuals typically create a table split up into four columns to list each impacting element side-by-side for comparison. Strengths and weaknesses won't typically match listed opportunities and threats, though they should correlate somewhat since they're tied together in some way.

SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that you face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.

It can be used to "kick off" strategy formulation, or in a more sophisticated way as a serious strategy tool. You can also use it to get an understanding of your competitors, which can give you the insights you need to craft a coherent and successful competitive position.

When carrying out your analysis, be realistic and rigorous. Apply it at the right level, and supplement it with other option-generation tools where appropriate.

REFERENCE

• Nicole fallon taylor,(2016). Business News Daily: Swot analysis, what it is and when to use it. [Online] http://www.businessnewsdaily.com/4245-swot-analysis.html Available at: 1 April 2016
• (2016). Mind Tool. Swot analysis: Discover new opportunities, manage and eliminate threat. [Online] https://www.mindtools.com/pages/article/newTMC_05.htm
• Jim Makos (2014): Pestle Analysis :What is swot analysis- A simplified defination [Online] http://pestleanalysis.com/what-is-swot-analysis/