IDEALIZATION
My first idea is making a new packaging for KFC coffee, I notice there is a problem with the KFC packaging that is when customer want to buy a coffee they can not see the coffee and the cup for all the coffee is same. Therefore there will be a problem because sometime customer buy a lot type of coffee and they need to open it first to see what the contain. It take time to do that.
Therefore I come with the solution that is each of the cup will have a transparent part that will allow the customer to see what is inside of the cup. I have a experience that what I order and what I get is not the same. So when there is a part that is transparent at the cup there is no more mistake when you make an order.
After make a discussion and consultation with the lecture, she said that this subject is not about changing a packaging but find the way to promote the product. If I only change the packaging it does not make the user feel want to try the product. Therefore I need to really study about the product and think what is special about the product that will make people feel want to try the product and in the same time make the people keep talking about it.
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