PRINCIPLES OF MARKETING

TRADEMARK

A trade mark is a sign that you can use to distinguish your business goods of services from those of other trades. A trade mark can be represent graphically in the form of your company's logo or a signature . Through a registered trademark, you can protect your brand by restricting other people from using its name or logo.

Once acquired a trademark can last indefinitely as long as you renew it every 10 years. Because a registered trade mark is a form of IP, you can license or assign it to other. It is difference with logo. Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognize, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

To make a good logo we need to understand and know the 5 principle of logo

1. SIMPLE
A simple logo allows for easy recognition and allows the logo to be versatile and memorable. For example the logo for Nike it is very simple and easy to remember even without the name Nike the logo still can be easily recognize.

2. MEMORABLE
An effective logo should be memorable and this is achieved by having a simple yet appropriate logo. For example the logo for Channel it when people saw the logo they will know what it is.

3. TIMELESS
An effective logo should endure the best of time. The logo should be 'future proof' meaning that it should still be effective in 10, 20, 50+ years time for example the logo coca cola company it is recognizable until now.

4. VERSATILE 

An effective logo should be able to work across a variety of medium and application. another way to make a versatile logo is to begin designing in black and white. This allows you to focus on the concept and shape, rather than color, which is subjective in nature for example the logo of World Wildlife Fund.

5. APPROPRIATE 

How you position the logo should be appropriate for its intended audience. For example, a child-like font and color scheme would be appropriate for a logo for a children's toy. 

REFERENCE 

• Lynn. Ang ( 2014). Intellectual property office of Singapore: What is a trademark. Publisher: Singapore government. [ Online]. Available from :http://www.ipos.gov.sg/AboutIP/TypesofIPWhatisIntellectualProperty/Whatisatrademark.aspx (Accessed 24-11-2014)
• (2000) LogoBee: What is Logo. Publisher: LogoBee [Online]. Available from : http://www.logobee.com/feature3.htm
• Wayne, Jamie ( 2014). Jamie Wayne : The 5 Principles Of Logo Design. Publisher : blogspot.com [Online] Available from : http://jamiewayne.com/2010/09/22/the-5-principles-of-logo-design/ (Accessed 22-09-2014)

3D CHARACTER AND ENVIRONMENT DESIGN FOR ANIMATION

GANTT CHART

Gantt chart is a horizontal bar chart that is used in a project management. It is one of most popular and useful ways of showing the activities display against times. In a Gantt chart we can see each of the activity that is represent by a bar. Other than that the position and length of the bar reflect the start date, duration, and the end date of the activities.

A Gantt chart provide a graphical illustration of a schedule that help to plan, coordinate, and track specific task in a project. Gantt chart can be a very simple version and also can be a complicated version depend on what project you want to make and the thing that you want to cover. Usually Gantt chart can be create using project management application such as Microsoft project or Excel.

This is my gantt chart for this module I need to follow my gantt chart to make sure that my project will running according to the planning. 

According to the gantt chart I need to do a research about the character and also the mascot.

CHARACTER ( PROCESS)

From the previous I do a mind map for the character that I want to design and I also have collect the icon and the item that I want to put in my character so this week I need to do the designing the character. This is my sketch of the character that I want to make:

PICTURE 1

  

According to my sketch my magnifying glass look like the mirror therefore I need to develop more on the structure of the magnifying glass before I start to develop my character. Therefor this is the sketch for the magnifying glass that I made to get the real structure of it. 

PICTURE 2

After I get the real structure of my character now I need to develop my character on the eyes, mouth, hand and also the leg. In my mind map I choose the eyes and the mouth as the importance part in my character so I need to do it bigger to represent it is importance. This is my character look like :

PICTURE 3

PICTURE 4

I also make an experiment on the accessory for my character, but it look too old and not suitable for my project. I want to make my character look cute and cheerful but at the same time it also look professional therefor I choose the Picture 3 as my character.

this is how my character view from the side, front and back. I need to develop more on it. I also need to  do the experiment in color for my character. In picture 6 I have do one of the color experiment and I need to do more to find the suitable color and also the texture. 

PICTURE 5

PICTURE 6

I need to do find the suitable color and also the texture for my character that relate to mantin. 

3D CHARACTER AND ENVIRONMENT DESIGN FOR ANIMATION

RESEARCH

According to my gantt chart I need to do a research about the mascot to gain the idea for designing my character. Therefor I make a research ho they big company like mac donald and KFC get their own mascot like for the KFC they get the mascot because their product was base on the chicken that is why they made the chicken as their mascot. other than that they use a difference icon for the logo of the company, they use the image of the colonel the owner of the company as a logo of the company. According to the research the reason they use the image of colonel because the recipe of the menu they sell in the restaurant was come originally from the colonel and he want it as a trade mark of the restaurant. 

Therefore I need to find the thing that related to my topic. Because I choose the topic about the food for my project therefore I need to make a research about the character for food. There is many kind of character that is relate to the food that I can make for example the food it self can be the character but it is too common I need to do something that is more relate to the game that I want to make and when people look at the character they will remember the game. 

In Mantin there is 3 races it is Malay, Chinese, and also India there for I want to make it look like 1 Malaysia and put all the icon that will represent all the races in one. Other than that, I also choose the icon of chef for the character because when we said about the food we can imagine the testier of the food but who make the food taste like that of cause it depend on who cook it that why I choose the icon of chef because people will know when they saw the character of the chef automatically they know it about the food. 

After I do a discussion with my lecture, I need to change my character because it will not suitable for my game because in my game the food that I want to put not only the food that is need to cook but also I put the food like the vegetable and also the fruits therefor it not suitable so I need to make another research about the character that I need to design and make it suitable for my project. 

CHARACTER (PROCESS)

In my research about the food I need to come  out with my character. I made the mind map about the food it will help me in finding my character.

From the mind map I find Out that from the food we can see the food hunter and in the food hunter there is many thing that relate to the word food hunter such as searching. A food hunter they need to search for food, they usually willing to travel anywhere to search for food. Other than words search I make an symbol for the words search like the magnifying glass because when we want to search something at the internet we can see the icon magnifying glass. Other than that I make the image of eye, why eye? This is because we also use our eyes to find something and to see something same goes to the food hunter they use their eyes to look at the place and to identify the food. we need to look and identify the food before we want to eat. sometime only look at the food we have a feeling want to try it event we does not know the taste.

Other than that the food hunter also we can find the words taste. what the food hunter use to taste the food of course they use mouth and also the tongue to taste the food. therefor I take the image of the mouth and the tongue as one of the item that I want to use in my character. Other than that I also use the scarf and put it on the neck of my character. why I use the scarf? this is because the food hunter will travel to many place to find the food that they want to try it, therefor it will make the character look more professional in searching the food.

Now I need to design the character base on the thing that I have found and foam a character that it will relate to the game and also the place that I chose it is Mantin.  

PRINCIPLE OF MARKETING

ADVERTISING CAMPAIGN 

Advertising campaign is a coordinate series of linked advertisement with a single idea or theme. An advertising campaign is typically broadcast through several media channel. A good and successful advertising campaign achieve for more than the sporadic advertising. Other than that the campaign also may last from a few weeks and months to year. A successful advertising campaign comes down to where or not the public responds to repetitiveness in a positive or negative ways. Other than that the advertising campaign should be include the web and print strategies including updating our product literature and pamphlets and copying those to web site to.

Here I choose two advertising campaign that is successful as a inspiration.

FIRST ADVERTISEMENT

     
From the advertising we can see that people will get look at the advertising and will get the reward from it. As we know people love the free gift or the free item therefore the coca-cola gift a free gift to people who watch the advertisement in the same time they also want to promote the new product of coca-cola and give the customer chance to try it.

SECOND ADVERTISEMENT

This advertisement show how a simple thing can change many thing. The target audience for this advertisement campaign is the working people who have a stressful day and the coca-cola want to make them smile and at the same time promoting their product. From this people will remember the campaign in a long time.

To make the advertisement campaign successful we need a good project planning. What is project planning ? Project planning is a systematic sequencing and scheduling of the task comprising a project. The successful of the company's project was a testament to it's good project planning because all of the customers needs were met in the projected time frame. The best project planning should have a strategies like ;

1. Identified the existing situation ( problem statement & goal)
2. Know your target audience.
3. What changes could improve the situation ( objective )
4. What resources, tactics and tools are available to implement a campaign that will address the issue  
For my task in this module I need to promote Mantin in the aspect of food. Mantin is a small town in Negeri Sembilan, that have many culture and race inside it and they in live harmony. Mantin got the names from tin mines owned by a Chinese taukeh ( a famous Chinese businessman ) Kong Sang. British people call this place as Mine Tin due to plenty of tin, however the locals could not pronounce Mine Tin correctly. Instate, they called the place Mantin.

According to other source, Mantin was once known as Abu Hassan. It is believe to be opened by malays who came from pantai, seremban. According to the story the old people in Mantin, the original name of this place is Many Tin. The name given by the British following a number of tin in the area. At that time, many immigrants from china have moved here to becomes workers in the tin mines. as chinese people's hard to say the word Many Tin they facilitate the pronunciation would become Tin Man.

Mantin is a small town and there is just one main street so it is unlikely, if not impossible to get lost, if lost just ask around for direction. Jalan Besar also known as the main street, it is where most of the attractions and historical building are located. Along the street includes place such as banks, wet market, petrol stations, police station, post office etc. Other than that in Mantin also have a historical building like Gurdwara Sahib Sikh temple, St. Aloysius Catholic church, Kolej Tuanku Ja'afar and also Legenda Education Group.

Beside that, in Mantin also have a famous food like  tradisional hakka food but now day there is no longer hakka food in mantin but other malaysian food is being serve especially along the main street and in the Mantin hawker center. Mantin also a famous place for growing durian, starfruit, jack fruits, rose apple, and guava.

I notice that In Mantin there is many stall of restaurant but they serve also the same thing but event it is the same thing it have a taste. Each of the restaurant or stall have their own good. I also notice that in Mantin there is many stall or restaurant that is own by chine, malay, and also indian and there is also a non-halal and halal food stall or restaurant but only certain people know about the special of each restaurant or stall.

Therefor, I want to make a game to promote the food in mantin. Why game? it is because nowdays people even a kid have their own smartphone to play game through it and people addicted with it. So I want to make a game about the specialist food for each of the stall or restaurant in mantin using the map Mantin.

From the advertising campaign for food that I want to make it will make the legenda student alert and know about the restaurant or stall in Mantin so they will go to the restaurant or the stall to try the food at there. My target audience for this advertising campaign is business student. I choose business student because they will do a business in the future so they can try the food in mantin and maybe they can learn about the business a little bit from the restaurant or stall owner about how to grow up the business.

REFERENTS

• (2011) wikitravel: Mantin. Publisher: Creative commons attribution. Available from:  http://wikitravel.org/en/Mantin
• ( 2014) Mantin Town The Place of Nature and History : history of mantin. Publisher : wordpress.com. available from:  https://mantintown.wordpress.com/history-of-mantin/
• Business Dictionary .com : advertising campaign. Publisher : WebFinance. Available from:  http://www.businessdictionary.com/definition/advertising-campaign.html
• ( 2015) wikipedia the free encyclopedia : advertising campaign. Publisher : creative common attribution. Available from :  https://en.wikipedia.org/wiki/Advertising_campaign 

INTERACTIVE DESIGN FOR WEB TECHNOLOGY

WEBSITE INTERFACE DESIGN ANALYSIS

 INTRODUCTION

Web site is a place for people to promote or selling something that they want other people to know about it. They create website that is relate to their aim and target. Other than that many website is aim to make money, using one or more business models.

In the website there are many function and can be used in many style or fashion. There is much type of website such as personal website, commercial website, a government website, and non-profit organization website. Each of the website have a difference function such as corporate website, it is use to provide background information about a business, organization or service. Other than that blog also one of the types of website but it is use for post online diaries which may include discussion forums. Mostly blog use for express their idea or anything ranging from politic to religion to video games to parenting.

Website can be divided into two categories one is interactive website and the other one is static website. Static website does not allow the involvement with the audience but the interactive website do. Interactive website is part of the community of sites, and allow for interactivity between the site owner and site visitor. Not all the website is well design some of the website was too crowded and make the audience confuse and lose interest to read goes through the website.

To make a good website there must have the multimedia design principle like the white space, balance, visual weight and perspective, colours, movement and transition, the 2/3 : 1/3 rule, simplicity and consistency.

WEBSITE ANALYSIS

1.    FOSSIL WEBSITE

This website selling accessories that are suitable for men and women who have work at the age from 25 to 35 because the entire thing is exclusive and look branded. There is lack in this webpage it is there is no price for each of the thing that they want to sell.

  WHITE SPACE & COLOUR

As we can see the webpage use the white colour for the theme of the webpage to make the thing look exclusive because white represent the professional and clean. But in this webpage it has many whitespace and the white colour as the theme make it look too simple and not attractive. Other than that as we can see the thing that they want to promote they arrange it nicely and make audience feel comfortable to take a look at the product. Other than that as we can see the menu for this webpage on the right side of the page. It make the page look more organize and it user friendly.

BALANCE

This webpage also one of balance webpage because as we can see the image that they display will have a description on the side of the image. It makes the webpage look balance and consistence. The images that they use also clear and attractive that will make the visitor want to buy it and look it closer.

IMAGE

this is how the home of this webpage look like the image that they use are not intersting and don’t have a power to attract people because the thing that they display does not realate to the thing that they sell. The image they use like a toy may make the audience think that it’s a page for a toy.

SUGESTION

For this webpage they need to put at less two of three color to make it look intersting and not bored. Other than that use a suitable image for the homepage to make the audience not confuse when they open this webpage.  

2   CLARKS WEBSITE

Clarks is a website that sold shoes for everyone from children to adult and have a variety type and also design of shoes. They selling shoes not only in online but also in the shop. The target audience for this webpage is from teenagers 25 to adult 40. This webpage also target to parent who busy with work and want to buy a shoes for the family and their self.

COLOUR

This is how the home page of this webpage, they put a suitable image for this webpage like the shoes. This page actually the image is move and the entire image is about the shoes for children, women, men, and also teenagers. They show the design for each of the categories. As we can see this webpage the menu bar is at the upper of the page and the colour that this webpage use is only white and dark green.

This is the bottom of the home page, from here we can easily select what we want to search because it already has categories it according to the section. It will make audience easy to handle this webpage. Other than that at the bottom of this webpage also provide the information about the shop and also other social media if the customer want to look for other information.   

SIMPLICITY

Besides that, the webpage also simple, they arrange all the item consistently and easy for customer to go through one by one. Other than that this webpage also user friendly because on the side of the webpage there is a list of the type of shoes that we want such as the size, colour, function, and also the prize. It will save our time to take a look at the item that we want. Moreover the information in this webpage also complete, they put all the prize and the look of the shoes from all the side. Other than that the webpage also balance with the text and also the image.

Sometime the webpage also put some advertisement about their web or their contest to attract the customer to come again to the webpage and enjoy the gift that they provide for the lucky customer. This is one of the attractive webpage that have a connection between the customer and the site owner.

  

3.   KFC WEBSITE

KFC was a restaurant that sell food base on chicken. They have many branch and they also have a webpage for customer to take a look what the restaurant have. The target audience for this webpage is person who cares about the product and the nutrition of the food, it is at range of 25 to 40 years old.

COLOUR

This webpage use only two colour as the theme colour for this product it is red and white. They use the red colour because it is suitable colour for promoting the food. Other than that red also is an appetite and eye catching colour. From the research also when a restaurant put the table in the restaurant in red colour it will make the customer eat a lot. Other than that using the white and red colour also will make the restaurant look exclusive and can attract people to come inside.    

 IMAGE

They use a delisios image that will make the customer or the audience who see this webpage will feel like want to try some of the menu because they use the suitable colour for food and the good quality of image. But this webpage lack of information and the typo for this webpage they use grey colour and it not suitable with the backgroud of the page. Maybe they can use the black colour for the font and provide more information In  this webpage.

MOVEMENT & TRANSITION

In this page we can see the movement of the image. It will make people want to look what the thing that they want to diliver to the audience. Other than that at the top of the page we can see the categorise of food that people can easily choose acording to what they want and all the set that they display will have the nutrition calculation. Beside that this webpage also can be improve by put the menu bar because in this page it will make audience confuce where to click to get inside of the webpage.

4.    FOKUS POINT WEBSITE.

This side is a about the shop that sell spectacle for all the age of people but this page the target audience are the people who wear the spectacle in the same time they also promote the fancy spectacle  for men or women at the age of 25 to 35.

IMAGE

This is how the home page of this website look like. At the home page they only put the image of the shop from difference outlet and make it move to make the audience see were the other brance of this shop. As we can see this webpage not follow the rule 2/3 : 1/3 rule that is the webpage must put some information or text in the site to make people get the information about what the website about. Other than that this website the menu bar is at the top of the page. It will make  audience easy to go somewhere that they want to.

In other page they put the information about the brand that the audience can get from their shop and they also put the logo of the brand to make people know about it. From the page also we can see the webpage is balnce and consistency in using of color and text.

COLOUR

They use the same color to every page it is black and red and they make it as their trademark as when we go to other page we still can see the colour of red and also black. As we can see they also use the same color in their branding and their shop.

CONCLUSION

Each of the webpage has their own weakness and also the strength. To make the good website we must know our target audience and also the suitable colour for the website. Other than that understanding about the multimedia design principle also can make you create a good and informative website that is suitable with the target audience.

In a web there should be not more than 3 colour use because if there is too many colour it will make the webpage look too crowded and messy. Other than that one webpage must have a theme colour so that when the audience go through the webpage they know that they still at the same web because it have the same colour.  

  

REFERENCE

ü  http://www.focus-point.com

ü  http://www.kfc.com

ü  http://www.clarks.co.uk

ü  http://www.fossilglobal.com

ü  http://www.2knowmyself.com

ü  https://en.wikipedia.org