CONCEPTUALISM REPORT

Subj : 20th Century Design
Task : Conceptualism Report

 INTRODUCTION

20^th century design was an art movement that is gets the influent from politic. In this subject there are five themes that we need to understand and learnt about it. The first one is cubism, cubism is the art that we need to look from difference view about one object. Although it is only one object but it will give a difference meaning in a difference situation. Secondly is Dadaism or dada, dada is an art that we can express about our feeling in politic into art. Dada has no rule to make it. The third themes is surrealism, surrealism is an art that we make something real but using other material for example there is one person who want to exploring about the ‘Soundscapes’ it is Zai Tang. He uses the tape to produce a sound of jungle. Surrealism is more to make a dream to be a reality it is also a movement in the sound. Forth theme are conceptualism, it is about how we see the idea on the object. And the lastly is about postmodernism, it is an only focus to the object not the idea. In this report I only focus on conceptualism art.

 PROCESS USED

Figure 1. Movie sequence (2014)

For this report I choose my art work that I have done in subject Digital Design. I make a movie sequence about Snow White and the Seven Dwarf on the plate. The reason why I use plate as a place to make this work because as we know in the story Snow White and the Seven Dwarf the main thing that is play an important impact is an apple. Apple is a food that why I choose plate as a place I make my art work. The idea of this task is the poisoners apple that it uses in the story. I put the apple at the center of the plate and I put all the sequence of the story around the apple.

  The reason why I choose the round plate compare to square plate because for me a sequence is like the whole story that we have simplify it into a short story. We only take the importance part in the story. As we know to watch whole movie take a long time but when there is a movie sequence we not need a long time to understand the story. For the sequence I just pick a picture and painting some image at the plate. I also make the character of the snow white and the prince from the dough.

            There is one person who makes their art using the plate she is RED HONG YI. She uses the plate as a canvas that she will make the art only using the plate and the food. She said that “the city’s contradicting charms and chaos inspired her to start creating art using local everyday materials as her medium”. She has made many art using plate and food. Other than that she also make the art using basketball, chopstick, mark making of the coffee, candle and also the flower. She also known as the artist “who love to paint, but not with a paintbrush”. There is one of his arts show one part of the story THE THREE LITTLE PIGS, she use the spaghetti, bread sticks and soy sauce to make this art work. Here is some of the example of his work:

Figure 2. the tree little pigs-part 2 (2013)[creativity with food] at: http://www.designboom.com/art/creativity-with-food-series-by-hong-yi-red-week-three/ (accessed on 22/03/2013)

 For my improvement I want to make the movie sequence using only an apple. I want to make a movie sequence only using the skin of an apple and put it on the plate because the idea was the food and the object was the plate. I will peal the skin of an apple without break it and continues after that I want to draw the sequence on that skin. 



CONCLUSION

In conclusion, I understand that the conceptualism art was about what we think about the idea of something and try to think the solving problem by using the object. For conceptualism art we only need to focus on the idea but not the object. For example the idea of my task was an apple and an apple was a food as we know we need the container to put the food that why people build a plate that can put food on it. When there is a plate so the food will be more safe to eat and will be more clean. Other than that the plate also makes the food become more organizers and will not look mess on the table.

            Beside that I also learnt that all the thing happen around us such as the design of something happen because of the concept. For example if we want to drink the water we need a cup and if we want to eat we need the plate. That why the idea or the concept was very important in designing something.