VISUAL COMMUNICATION
Visual communication is communication through a visual aid and is describe as the transformation of idea and information in forms that can be read or looked upon. Visual communication in part or whole relies on vision, and is primarily presented or expressed with two dimension image, it also includes signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation color and electronic resources. It also explore the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience. For example we do an infographic, people have long accepted that the a picture can replace a thousand words, and similarly. Other than that a simple graph also can be replace a table full of number. Basic visualization allows us to immediately comprehend a message by detecting notable patterns, trend, and outline in the data.
Furthermore, using the visual communication also the information that we want to deliver will be more memorable. For this semester I took communicating practice that is relate to the visual communication so much. In the first task I need to do a infographic that we are believe when we use a visual in delivering something to the audience the information will look more interesting and easy to understand. For my infographic the topic is about the laksa in Malaysia. I need to do a research about the recipe and I need to read a recipe book to get the recipe for all the laksa in Malaysia. When I open the book we can see only the image of the laksa and the other ingredient was in text and it make me only remember the look of the food but when I want to cook I need to refer back to the book because I not remember the ingredient. Therefor I do an infographic about the ingredient in laksa, I also make the ingredient in the symbol form to make it easy to understand and look more interesting.
Other than that from my research also I find out that our brain will be remember a lot of thing with the thing that have many color such as the mind map that have a variety of color and less text. From the Goodnough and Woods (2002)vii discovered that students perceived mind mapping as a fun, interesting and motivating approach to learning. Several students attributed the fun aspect to the opportunity to be creative when creating Mind Maps through lots of choice in color, symbols, key words and design. According to Margulies (1991)vi, before children learn a language, they visualize picture in their minds which are linked to concepts. Unfortunately, once children are trained to write only words in one color, on lined paper, their creative channels and mental flexibility diminishes. Using images, like Mind Maps, keeps this creativity fired up. Therefor it clear that using the color to deliver some information and using less text will give more impact to the audience.
For my infographic I use the color that it suitable to the food because my infographic is all about the food. I use the color that is not to bright and not to dull, the color that I choose it will make people interested on it and feel like want to try it. Other than that the symbol for the ingredient I just make a simple symbol. Some of the ingredient I just use the the geometric shape like triangle, circle, square and also triangle and some of the ingredient I just simplified it using the original shape like the shape of the salad and the shape of the meet. The using of the symbol is more effective to the audience to remember all the ingredient compare to the using of the text.
In conclusion, visual communication will give more impact compare to use the text. With the visual communication we can minimize the using of the text and replace it with the symbol, color and other object to make it look more interesting. When using visual communication people will be more interesting to find out what information that we want to deliver. Other than that visual communication also can be use in campaign or in the poster, it more effective compare just use the words. We can make the communication more interesting using the most creative ways like two dimension and also three dimension as long the information that we want to deliver still there and the audience will understand what we want to deliver.
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