PRINCIPLE OF MARKETING

FOODIE ( LOGO COLOR ) 

This is my final logo about the topic that I want to promote about the mantin. The colour that I choose for my logo is dark red and red. The reason I choose the red colour because from the phycology colour red makes people want to eat more and it suitable colour for food.  

  

This is the experiment color of my logo. At first I choose this color because this is also one of the color that is refer to the food but I notice that this color not suitable because it cannot be see from far because the color. 

REFERENCE 

• Gregory ciotti (2013) : help scout : The psychology of color in marketing and branding [Online]. Available from : http://www.helpscout.net/blog/psychology-of-color/
• Empower yourself with color psychology.com : Understanding the meaning of color in color psychology. [Online]. Available from : http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html 

PRINCIPLE OF MARKETING

LIFIAN EXHIBITION ( LOGO )

Logo was a very important part in make the audience know and remember our product. Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognize, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. 

This is our group logo: 

The logo is based on Mantin view but we make it black and white it will make the feel of negative and positive in Mantin. We make the words Lifian half with white colour and the other half with black colour because at the top of the words we represent it as the building that we can see in Mantin town and the bottom is we want to represent it as the root that is very strong. We make the white more because we want to show that Mantin has a strong base and it also show that Mantin the old of Mantin.

REFERENCE 

•  (2000) LogoBee: What is Logo. Publisher: LogoBee [Online]. Available from : http://www.logobee.com/feature3.htm
•   Wayne, Jamie ( 2014). Jamie Wayne : The 5 Principles Of Logo Design. Publisher : blogspot.com [Online] Available from : http://jamiewayne.com/2010/09/22/the-5-principles-of-logo-design/ (Accessed 22-09-2014)

PRINCIPLE OF MARKETING

PROJECT OVERVIEW 

I have decided to make the game station as my product to promote mantin. therefor I need to design a layout as the project overview for the my game station. At first I want to make  it near to the HEA counter at the lobby but after that I change my mind  because the place is not suitable. Thefirst place that I choose has good source of light that is I think it suitable for my product that I want to show but the place is hidden and not suitable to put the game station at there. This is the first place that I choose. 

After that I get another place that I think is suitable with my game station. The place have air conditioner and also the light that can be adjust follow what we want. Other than that the place also not to dark and not to bright so the audience can focus on the game. this is my project overview: 

  

PRINCIPLE OF MARKETING

TARGET AUDIENCE

A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed. For example, if the company sell a new perfume for men, the communication maybe aim at those men but also perhaps at their spouse. A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing management.

My target audience is the international people that are include the staff and also the student from Legenda education group from the range of age 25 – 35. I choose this target audience because I want the international people try and spend time on eating food in Mantin and discovering the new taste that is difference from their food. Beside that I choose the range of age 25 – 35 because this group of people may have their own transport to go Mantin and try the food in Mantin. Other than that they also have their income to try the new thing in Mantin.

REFERENCE 

Business dictionary.com : target audience [Online] Available from : http://www.businessdictionary.com/definition/target-audience.html 

PRINCIPLE OF MARKETING

FOODIE ( SURVEY QUESTION )

What is survey question? There are a lot of ways to conduct research and collect information, but one way that make it really easy is by doing a survey. A survey is define as a brief interview or discussion with individuals about a specific topic. The term survey is unfortunately a little vague, so we need to define it better. The term survey is often used to mean 'collect information'.

There is 3 type of survey questionnaire, interview and survey. question survey is a series of written questions a participant answers. This method gather responses to question that are easy or agree/neutral/disagree style. For the interview is questions posed to an individual to obtain information about him or her. This type of survey is like a job interview, with one person asking another a load of questions. Lastly is survey, it is a brief interview  and discussion with individuals about a specific topic. 

For my project I make a survey question about the knowledge that the Legenda people know about mantin. and this is my survey question 

TARGET AUDIENCE

Gender

                  Male                                                           Female

Nationality

                    Malaysian                                              International

Occupation

                  Student                                                      Staff                                              Other

Age

                  Below 20                                                   Above 50                                      Other

Religions

                   Muslim                           Christian                         Buddhism                       Other

PROBLEM SERVEY

I have my own transportation.

                   Yes                                                            No

I have been to Mantin

                   Yes                                                            No

I am a vegetarian

                  Yes                                                             No

A variation of food choices in Mantin.

                   Agree                                                          Disagree

The food in Mantin is affordable

                     Agree                                                      Disagree

I knew which restaurant sell the food that I want

                          Yes                                                      No

PROJECT SERVEY

Which colour do you prefer?

             

I enjoy playing game

                   Agree                                                         Disagree

Which game do you prefer?

                  Candy Crush                                              Clash of Clan               

I would like to learn through games

                   Agree                                                          Disagree

REFERENCE 

study.com : what is survey research?- definition, method &type. Publisher : study.com [Online]. Available from:  http://study.com/academy/lesson/what-is-survey-research-definition-methods-types.html

PRINCIPLE OF MARKETING

LIFIAN EXHIBITION

For the Lifian exhibition I'm in charge at public relation (PR). My duty was to handle the Instagram account and also the Facebook event pages. I need to keep update the lattes progress of our exhibition. Therefore I need to work with the photography team to get the nice photo of our progress and the process of making the exhibition.

What is Public Relations ? Public Relation is an interesting, ever-changing field. There are several relationships at play, and opportunities seem endless. But, there are few tips to keep in mind if you are keen on getting ahead in the land of PR and media communication.

1. KNOW YOUR CLIENT AND BUSINESS
I need to know what kind of audience that I want to approach and what the major cost that they take in this collage.

2. KNOW YOUR MEDIA CONTACT AND NEEDS
Since I work on Instagram and Facebook therefor I need to identify my friends and follower about what they interested about and what their field. From here I can identify my target audience.  .

3.KNOW YOUR TARGET AUDIENCE AND THEIR INTERESTED.
After know my target audience now I just need to identify what their interested to attract them by follow our progress about what we work on.

4. KNOW YOUR PURPOSE AND DESIRE RESULT
Know what the audience want and try to relate it with the project that we work on. It will make the audience notice our exhibition and want to know more about it.

5. KNOW YOUR PITCH AND RESPECT IF IT WON'T WORK.
In Instagram and also the Facebook event page each of the photo that I want to upload I need to give the text or words that will make the audience attention. The words need to be short but make people want to know about it.

This is our Instagram account, for now the followers is 52 and I already post 11 picture for the exhibition topic.

and this is the Facebook event page:

The Facebook event page I'm not invite the people yet because it still not complete therefor I just invite our group team to the event page.

REFERENCE

• Deana Tynan ( 2014) The press garage : Five Basic Principle of PR. Publisher : Australian PR Communication agency. [Online]. Available from : http://www.thepressgarage.com.au/five-basic-principles-of-pr/ ( accessed 06-03-2014)
• The NonProfit times ( 2013) Management tips : 8 Principle of  Effective Public Relation. Publisher : The Non profit times. [Online]. Available from :  http://www.thenonprofittimes.com/management-tips/8-principles-of-effective-public-relations/ ( accessed 15-03-2013)

PRINCIPLE OF MARKETING

GROUP PROJECT 

For the group work project Lifian exhibition we need to divide the job to the other member. This is the task that we have agree to do it.

President : samira jamali

Personal Relation : siti aisyah

Illustrator team : Alexis Lyndy & Hatmi

Photography team : satish & jeffry

all the team have their own work and it relate to each other. if one of the team not do the work mean other also cannot the work. For me I am in charge at the personal relation part. I need to handle the Instagram and also the facebook event page. I need to make sure that the audience know about the project that we work on and also need to attract them to come to our exhibition. I also need to work with the photography team to get the image that I want to upload it in the Instagram and also the Facebook event page. Other than that any other part like the poster and also the logo for the group project also need to upload so everyone know the name of the exhibition. 

For the president, she need to brain storm us to make a work and also handle if anything happen like some of the team not do the work or missing. Other than that the president also need to create the invitation card to give at the audience.She need to design an invitation card that is suitable with the theme of our exhibition. 

Illustration team part is designing the poster and also the logo for the exhibition. They have to make sure that the poster will attract audience to read and want to go for the exhibition. the good poster must be simple, tell the story, create focal point, not over shadow, make it discover able, use strong typeface, check recheck and check again and not use clip art.

The photography team their job is to take the picture from beginning of the project until the day of the exhibition. They need to photograph all the process and progress of the  project and then  chose the nice shot and edit it to make it look more professional and after that past it to PR to upload it and make other know about we do.

REFERENCE

Callam Rodya (2012) 8 simple rules for effective poster design. Publisher: wordpress.com [Online]. Available from :  http://callamrodya.com/2012/06/16/8-simple-rules-for-effective-poster-design/ ( Accessed 16-06-2012)