PRINCIPLE OF MARKETING

TARGET AUDIENCE

A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed. For example, if the company sell a new perfume for men, the communication maybe aim at those men but also perhaps at their spouse. A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing management.

My target audience is the international people that are include the staff and also the student from Legenda education group from the range of age 25 – 35. I choose this target audience because I want the international people try and spend time on eating food in Mantin and discovering the new taste that is difference from their food. Beside that I choose the range of age 25 – 35 because this group of people may have their own transport to go Mantin and try the food in Mantin. Other than that they also have their income to try the new thing in Mantin.

REFERENCE 

Business dictionary.com : target audience [Online] Available from : http://www.businessdictionary.com/definition/target-audience.html