LIFIAN EXHIBITION
For the Lifian exhibition I'm in charge at public relation (PR). My duty was to handle the Instagram account and also the Facebook event pages. I need to keep update the lattes progress of our exhibition. Therefore I need to work with the photography team to get the nice photo of our progress and the process of making the exhibition.
What is Public Relations ? Public Relation is an interesting, ever-changing field. There are several relationships at play, and opportunities seem endless. But, there are few tips to keep in mind if you are keen on getting ahead in the land of PR and media communication.
1. KNOW YOUR CLIENT AND BUSINESS
I need to know what kind of audience that I want to approach and what the major cost that they take in this collage.
2. KNOW YOUR MEDIA CONTACT AND NEEDS
Since I work on Instagram and Facebook therefor I need to identify my friends and follower about what they interested about and what their field. From here I can identify my target audience. .
3.KNOW YOUR TARGET AUDIENCE AND THEIR INTERESTED.
After know my target audience now I just need to identify what their interested to attract them by follow our progress about what we work on.
4. KNOW YOUR PURPOSE AND DESIRE RESULT
Know what the audience want and try to relate it with the project that we work on. It will make the audience notice our exhibition and want to know more about it.
5. KNOW YOUR PITCH AND RESPECT IF IT WON'T WORK.
In Instagram and also the Facebook event page each of the photo that I want to upload I need to give the text or words that will make the audience attention. The words need to be short but make people want to know about it.
This is our Instagram account, for now the followers is 52 and I already post 11 picture for the exhibition topic.
and this is the Facebook event page:
The Facebook event page I'm not invite the people yet because it still not complete therefor I just invite our group team to the event page.
REFERENCE
What is Public Relations ? Public Relation is an interesting, ever-changing field. There are several relationships at play, and opportunities seem endless. But, there are few tips to keep in mind if you are keen on getting ahead in the land of PR and media communication.
1. KNOW YOUR CLIENT AND BUSINESS
I need to know what kind of audience that I want to approach and what the major cost that they take in this collage.
2. KNOW YOUR MEDIA CONTACT AND NEEDS
Since I work on Instagram and Facebook therefor I need to identify my friends and follower about what they interested about and what their field. From here I can identify my target audience. .
3.KNOW YOUR TARGET AUDIENCE AND THEIR INTERESTED.
After know my target audience now I just need to identify what their interested to attract them by follow our progress about what we work on.
4. KNOW YOUR PURPOSE AND DESIRE RESULT
Know what the audience want and try to relate it with the project that we work on. It will make the audience notice our exhibition and want to know more about it.
5. KNOW YOUR PITCH AND RESPECT IF IT WON'T WORK.
In Instagram and also the Facebook event page each of the photo that I want to upload I need to give the text or words that will make the audience attention. The words need to be short but make people want to know about it.
This is our Instagram account, for now the followers is 52 and I already post 11 picture for the exhibition topic.
and this is the Facebook event page:
The Facebook event page I'm not invite the people yet because it still not complete therefor I just invite our group team to the event page.
REFERENCE
- Deana Tynan ( 2014) The press garage : Five Basic Principle of PR. Publisher : Australian PR Communication agency. [Online]. Available from : http://www.thepressgarage.com.au/five-basic-principles-of-pr/ ( accessed 06-03-2014)
- The NonProfit times ( 2013) Management tips : 8 Principle of Effective Public Relation. Publisher : The Non profit times. [Online]. Available from : http://www.thenonprofittimes.com/management-tips/8-principles-of-effective-public-relations/ ( accessed 15-03-2013)
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