PRINCIPLE OF MARKETING

LIFIAN EXHIBITION ( LOGO )

Logo was a very important part in make the audience know and remember our product. Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognize, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. 

This is our group logo: 

The logo is based on Mantin view but we make it black and white it will make the feel of negative and positive in Mantin. We make the words Lifian half with white colour and the other half with black colour because at the top of the words we represent it as the building that we can see in Mantin town and the bottom is we want to represent it as the root that is very strong. We make the white more because we want to show that Mantin has a strong base and it also show that Mantin the old of Mantin.

REFERENCE 

•  (2000) LogoBee: What is Logo. Publisher: LogoBee [Online]. Available from : http://www.logobee.com/feature3.htm
•   Wayne, Jamie ( 2014). Jamie Wayne : The 5 Principles Of Logo Design. Publisher : blogspot.com [Online] Available from : http://jamiewayne.com/2010/09/22/the-5-principles-of-logo-design/ (Accessed 22-09-2014)